Full-Time

Product Marketing Director

Loopnet

Confirmed live in the last 24 hours

CoStar Group

CoStar Group

5,001-10,000 employees

Senior, Expert

No H1B Sponsorship

Richmond, VA, USA

Requires 4 days onsite and 1 day remote in Richmond, VA office.

Category
Product Marketing
Product
Requirements
  • Bachelor’s degree required from an accredited, not-for-profit University or College
  • Track record of commitment to prior employee
  • 8+ years of experience in B2B product marketing roles
  • 5+ years of experience in people-management roles
  • Experience with coaching up a team of A-grade performers, getting the best out of the team through mentoring, candid constructive feedback, leading by example, and inspiring those around you
  • Experience with translating business needs, audience insights and product roadmap into sensible, effective marketing plans
  • Experience understanding the target audience, their behaviors, preferences and their reasons for buying
  • Strong communication skills – be a diplomat, liaising with different stakeholders across departments including sales, product and other business units
  • Experience with parsing information into effective branded communications; strong copywriting skills
  • Demonstrated experience with Data-centric roles - data-oriented with bias towards a data-first approach to establish facts and making decisions
Responsibilities
  • Build an A-grade product marketing team within the marketing department
  • Achieve set targets for product awareness and sentiment, as measured by market research, benchmarking, and messaging reach & engagement KPIs
  • Increase customer satisfaction as measured by NPS, renewal and retention rates, and rates of repeat custom
  • Successfully deliver of product launches and product marketing campaigns, in line with set KPIs goals including reach, frequency, engagement, and conversion into down-stream sales results including prospecting, lead generation and revenue acquisition
  • Grow market penetration and market share
  • Support other areas of marketing operations (e.g. performance marketing, brand, lifecycle) with product marketing content and assets
  • Own the product marketing budget
  • Ensure the robust reporting of product marketing activities and outcomes

Company Stage

IPO

Total Funding

N/A

Headquarters

Washington, District of Columbia

Founded

1987

Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Visual Lease positions CoStar to offer more integrated solutions, potentially increasing its market share in the real estate technology sector.
  • CoStar's aggressive expansion and investment in Homes.com could lead to significant growth in the residential real estate market, offering employees opportunities in a rapidly growing segment.
  • The strengthening of CoStar's financial leadership team, including the return of Richard Simonelli, suggests a robust strategic direction and potential for financial stability.

What critics are saying

  • The ongoing legal battle with Realtor.com parent company Move, Inc. over alleged trade secret theft could result in financial and reputational damage.
  • CoStar's aggressive expansion strategy, including significant marketing investments, may strain resources and lead to operational challenges.

What makes CoStar Group unique

  • CoStar Group stands out as a leading provider of online real estate marketplaces, information, and analytics, distinguishing itself with a comprehensive suite of services in the property markets.
  • The acquisition of Visual Lease enhances CoStar's capabilities in lease administration and accounting, broadening its service offerings beyond traditional real estate analytics.
  • CoStar's strategic focus on expanding its residential portal, Homes.com, with significant marketing investments, sets it apart from competitors in the residential real estate space.

Help us improve and share your feedback! Did you find this helpful?