Full-Time

Product Marketing Director

Loopnet

Confirmed live in the last 24 hours

CoStar Group

CoStar Group

5,001-10,000 employees

Senior, Expert

No H1B Sponsorship

Richmond, VA, USA

Requires 4 days onsite and 1 day remote in Richmond, VA office.

Category
Product Marketing
Product
Required Skills
Market Research
Requirements
  • Bachelor’s degree required from an accredited, not-for-profit University or College
  • Track record of commitment to prior employee
  • 8+ years of experience in B2B product marketing roles
  • 5+ years of experience in people-management roles
  • Experience with coaching up a team of A-grade performers, getting the best out of the team through mentoring, candid constructive feedback, leading by example, and inspiring those around you
  • Experience with translating business needs, audience insights and product roadmap into sensible, effective marketing plans
  • Experience understanding the target audience, their behaviors, preferences and their reasons for buying
  • Strong communication skills – be a diplomat, liaising with different stakeholders across departments including sales, product and other business units
  • Experience with parsing information into effective branded communications; strong copywriting skills
  • Demonstrated experience with Data-centric roles - data-oriented with bias towards a data-first approach to establish facts and making decisions
Responsibilities
  • Build an A-grade product marketing team within the marketing department
  • Achieve set targets for product awareness and sentiment, as measured by market research, benchmarking, and messaging reach & engagement KPIs
  • Increase customer satisfaction as measured by NPS, renewal and retention rates, and rates of repeat custom
  • Successfully deliver of product launches and product marketing campaigns, in line with set KPIs goals including reach, frequency, engagement, and conversion into down-stream sales results including prospecting, lead generation and revenue acquisition
  • Grow market penetration and market share
  • Support other areas of marketing operations (e.g. performance marketing, brand, lifecycle) with product marketing content and assets
  • Own the product marketing budget
  • Ensure the robust reporting of product marketing activities and outcomes

Company Stage

IPO

Total Funding

N/A

Headquarters

Washington, District of Columbia

Founded

1987

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for real estate data analytics boosts CoStar's market potential.
  • Growing interest in sustainable real estate solutions offers new product opportunities.
  • Remote work trends create demand for CoStar's commercial real estate insights.

What critics are saying

  • Legal challenges from competitors could harm CoStar's reputation and finances.
  • Integration of Visual Lease may lead to operational disruptions if mishandled.
  • Diversion into hotel property management could impact core business focus.

What makes CoStar Group unique

  • CoStar Group is a leader in online real estate marketplaces and analytics.
  • The acquisition of Visual Lease enhances CoStar's lease administration capabilities.
  • CoStar's expansion into AI-driven property management tools sets it apart.

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