Product Marketing Director

Product Marketing Director, LoopNet

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

 
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

ROLE DESCRIPTION:

The Head of Product Marketing’s purpose is to own the strategy, development and execution of marketing initiatives that drive product adoption, customer retention and revenue growth. By developing a deep understanding of the commercial real estate market, property searchers and property listers, the Head of Product Marketing will ensure prospects and customers know and understand the LoopNet product offering – what it is, what it’s for, and how it can help them.  

This is a leadership position with the marketing department, reporting into the Vice President and overseeing several direct reports. 

Success will rely on leading a range of product marketing projects to help the business achieve its goals, including: 

• Gathering, analyzing and distributing insights from target customer groups through market research, surveys and other techniques 
• Developing the product marketing strategy in alignment with the business objectives and through collaboration with stakeholders 
• Crafting value proposition messaging and activation plans 
• Standing up campaigns to build product awareness, inform and engage the target audience with content which effectively communicates our value proposition 
• Content production and distribution to meet the information needs of prospects and customers at different stages of their life cycle, based on real insights from the audience members themselves 
• Building a suite of world-class product collateral and sales enablement materials 
• Working hand in hand with the product design team; planning and executing product launches; gathering product feedback and influencing the product roadmap on the customer’s behalf 

This role offers a schedule of 4 days onsite and 1 day remote in our Richmond, VA office.

RESPONSIBILITIES:

This diverse leadership role is responsible for successfully delivering the following outcomes: 

• Build an A-grade product marketing team within the marketing department 
• Achieve set targets for product awareness and sentiment, as measured by market research, benchmarking, and messaging reach & engagement KPIs 
• Increase customer satisfaction as measured by NPS, renewal and retention rates, and rates of repeat custom 
• Successfully deliver of product launches and product marketing campaigns, in line with set KPIs goals including reach, frequency, engagement, and conversion into down-stream sales results including prospecting, lead generation and revenue acquisition 
• Grow market penetration and market share 
• Support other areas of marketing operations (e.g. performance marketing, brand, lifecycle) with product marketing content and assets 
• Own the product marketing budget 
• Ensure the robust reporting of product marketing activities and outcomes 

BASIC REQUIREMENTS:

• Bachelor’s degree required from an accredited, not-for-profit University or College
• Track record of commitment to prior employee
• 8+ years of experience in B2B product marketing roles 
• 5+ years of experience in people-management roles 
• Experience with coaching up a team of A-grade performers, getting the best out of the team through mentoring, candid constructive feedback, leading by example, and inspiring those around you
• Experience with translating business needs, audience insights and product roadmap into sensible, effective marketing plans 
• Experience understanding the target audience, their behaviors, preferences and their reasons for buying 
• Strong communication skills – be a diplomat, liaising with different stakeholders across departments including sales, product and other business units 
• Experience with parsing information into effective branded communications; strong copywriting skills 
• Demonstrated experience with Data-centric roles - data-oriented with bias towards a data-first approach to establish facts and making decisions 

PREFERRED REQUIREMENTS:

• Experience in the commercial real estate sector, or at an online marketplace business, or an online advertising technology company
• Experience in an international business with expanding global operations

WHAT’S IN IT FOR YOU:  

Working at CoStar Group means you’ll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines.

In addition to generous compensation and performance-based incentives, you’ll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.  

Our benefits package includes (but is not limited to):  

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug  
• Life, legal, and supplementary insurance
• Commuter and parking benefits  
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan  
• Paid time off  
• Tuition reimbursement  
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)  
• Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks  

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply.  However, please note that CoStar is not able to provide visa sponsorship for this position.  

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing