Gruntwork is on a mission to transform the way DevOps is done. Today, designing, launching, and managing infrastructure is still a terrible experience for most organizations, but it doesn’t have to be that way!
We are globally recognized both for our open source tools used by thousands of companies from startups to Fortune 500s, and our thought leadership on how DevOps should be done.
As the Head of Marketing at Gruntwork, you’ll be the lead for how we communicate our value to our best-fit customers. You’ll focus on:
Defining positioning for our company, products, and open source tools
Defining messaging on a per-product basis
Announcing new feature releases and announcements to our community
Owning our website, its organization, its messaging, and its performance
Coordinating content authorship across our company for publication on our blog
Developing customer case studies
Enabling sales
Preparing for conference exhibitions
Generally owning Gruntwork marketing
We’re a close-knit team, and you’ll engage with nearly all of us. You’ll work extensively with our product team, designers, engineering team, and of course our customers to showcase Gruntwork’s value in a way that is clear, accurate, and resonant.
Thinks like an owner. You think through the hard problems, you articulate the right questions, and you’re gxnerally comfortable working with uncertainty. You gather input from your colleagues, and you build buy-in, but you’re the one who wants to own product marketing and demand gen at Gruntwork.
Can build a marketing strategy. You recognize that resources are limited and you’re intentional about how you can make concrete impact by coming up with a clear marketing strategy. You have a thought process on the critical challenges, our plan for overcoming them, and the tactics that will get us where we need.
Has extensive product marketing experience. This isn’t your first rodeo. You have robust mental models around core marketing concepts like positioning, messaging, ideal customer profile, personas, and more. You have proven success in B2B tech startups.
Can generate demand. Once the "foundations" are in place, you know how to dial up demand, whether by coordinating podcast ads, or SEO, or conferences. You are meticulous about measuring which spend drives the most results, and you’re continually iterating on the right approach here.
Has developer tooling and/or DevOps experience. DevOps is hard and takes time to ramp up on. As a startup, we’re looking for you to hit the ground running. We expect you’ll learn a lot of new things here, but you should already be familiar with AWS, DevOps, and the developer tooling space in general.
Thinks systematically about marketing. There’s just something about marketing where it’s easy to confuse "being busy" with "being effective." You’re someone who approaches marketing systematically, leveraging your years of hard-won insights, and who focuses on making real impact through outcomes, not just output.
Owns Gruntwork.io and our other web properties. You know how to approach our web properties, what improvements to prioritize, and how to get them from idea to launch. You enjoy writing and wireframing, and you’re a little OCD about how each website page looks.
Cares about your fellow humans. You look to make personal connections with the people you work with, and you want to work for a company whose mission and people you believe in.
No investors, no debt. We control our own destiny and are focused on building a company that customers love.
100% remote. We’ve been 100% remote from day 1, however we’re all in USA time zones and regularly collaborate together.
In-person meetups every few months. We meet in person every ~4 months in a beautiful location to foster close relationships among our team.
Transparent financials. We share our full financials every month with every member of the company.
Systematically above-market salary. We compute all salaries using a formula designed to systematically pay above market, wherever you live.
Above-market equity. We offer above-market equity grants, and we’ve even put in place a “progressive equity” plan where if there is a large exit event, employees end up with a progressively larger portion of the proceeds than their pro-rata equity holdings.
Profit-sharing bonus. We set aside a pot of money at the end of each year based on profits and distribute bonuses according to a formula that uses as inputs your level within the company and the length of your tenure at the company.
Hardware budget. We’ll buy you a brand new state-of-the-art 16" Apple MacBook Pro (or other computer of your choosing of equivalent value) upon joining. It will be owned by you, not the company.
Personal Budget. We’ll give you a personal budget of $1,000 USD per month (yes, per month) to spend on your workspace (e.g., a co-working space), health (e.g., gym, yoga), time (e.g., babysitter), and/or learning (e.g., books, courses).
Medical/Dental/Vision Insurance. We offer a range of high-quality plans with a large portion paid by the company. For countries other than the US, this includes extra coverage on top of your statutory insurance.
Pension/401(k) contributions. We contribute 3% of your salary to your pension or 401(k).
One of our values is that work-life balance leads to both better work and a better life, so we require that all our team members live in a time zone between Los Angeles and New York, inclusive. You can be located anywhere in the western hemisphere, though most of our team is in the USA and Canada.
After you apply for this role, here’s the process we’ll go through to evaluate a mutual fit:
