Full-Time

Director Revenue Strategy & Commercial Innovation

Fandom

Fandom

501-1,000 employees

Hosts user-generated entertainment wikis and discussions

Compensation Overview

$165k - $185k/yr

Remote in USA

Remote

Remote within the United States.

Category
Business & Strategy (2)
,
Required Skills
Financial Modeling

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Requirements
  • 10+ years in revenue strategy, ad products, or commercial partnerships at a digital media, ad tech, or streaming platform
  • Have managed a team for 4+ years, managing a team of at least 1 person.
  • Experience taking a first-party data asset from internal capability to externally monetized product. Ideate, create, launched it, priced it, and closed deals against it
  • Be a subject matter expert for newly created data-led ad products across ad products, data, commerce, or performance by shipping a go-to-market strategy alongside marketing that resonates with market requirements.
  • Publisher or platform partnership experience understanding both sides of the inventory and data equation
  • Comfortable working with complex financial models; can manage and present regional/functional performance targets to senior leadership.
  • An ability to walk into a holding companies investment meeting to present and close
  • A thirst to build as an individual contributor
  • An operational orientation at the intersection of strategy and execution; the plan and the result are both yours
  • Analytically rigorousness to own the model
  • Comfort with ambiguity as this is an entirely new marketing channel with no existing playbook; that is the opportunity
Responsibilities
  • Revenue Plan & Target Ownership: Operationalize the financial architecture for net-new revenue initiatives: RPU expansion model by product line, assumptions, timeline, and revenue bridge to company targets
  • Define and track progress against quarterly and annual milestones. Be accountable for the number, not just the strategy behind it
  • Serve as the internal point of view on where incremental revenue comes from and what it requires to unlock
  • Ad Product & Format Commercialization: Operationalize the commercial requirements and revenue case for Fandom’s next-generation ad formats, translate market demand, advertiser feedback, and competitive positioning into product priorities for the platform team
  • Ability to bring custom offering to market by defining, packaging, pricing, and go-to-market sequencing for new formats as they come to market. This includes net-new formats with no existing analog, where Fandom’s IP-specific depth and lifecycle targeting (announcement → trailer → theatrical → streaming) create opportunities scaled platforms cannot replicate
  • Serve as commercial lead on initial format pilots, the product owner in client conversations, not the seller, and own the path from first deal to repeatable offering
  • Provide B2B marketing with the commercial inputs needed to build the sales narrative: proof points, pricing rationale, measurement story, competitive positioning
  • Data Strategy & Monetization: Operationalize the external revenue strategy for Fandom’s data assets. For example, how FanDNA Helix, intent signals, and IP health data get packaged, priced, and sold to brand and studio buyers.
  • Define deal structure, buyer prioritization, and commercial terms; own the revenue outcome against those partnerships.
  • Translate data signals into CPM premium and quantify the value of Helix enrichment in advertiser conversations and build it into format pricing
  • Strategic Partnerships & Market Development: Manage the partner ecosystem that accelerates Fandom’s commercial position through data partnerships, distribution integrations, platform relationships, and IP-owner alliances
  • Execute a tiered partnership strategy: core commercial partnerships, innovation partnerships (across identity, commerce, AI), and market expansion relationships
  • Identify and evaluate strategic opportunities including but not limited to licensing and platform integrations that expand Fandom’s revenue surface into new areas
  • Serve as primary point of contact for key partnerships across the ecosystem
  • Non-Endemic & Category Expansion: Translate Fandom’s high-intent fan audience story into new, interesting, buyable products for non-endemic categories such as QSR, CPG, Auto, Tech at the agency investment level
  • Provide guidance on audience segments and rationale behind measurement proof points that resonate with buyers.
Desired Qualifications
  • Workflow Automation: Experience leveraging modern workflow automation tools (ie: Claude Code, Google Gemini, etc) to streamline commercial operations and accelerate go-to-market speed.
  • Commercial Evangelism & Change Management: Demonstrated ability to act as a commercial change agent, inspiring sales and operations teams to adopt innovative revenue models.
  • Data Fluency & Deep Analysis: Hands-on fluency with BI tools (e.g., SQL, Looker, Tableau) to independently analyze data and rapidly validate revenue hypotheses.

Fandom runs a large, fan-focused wiki platform for popular culture, hosting information on games, movies, TV shows, and anime. Its main product is a vast collection of user-edited wikis, plus news and discussions, with over 250,000 pages on titles like Star Wars, Harry Potter, Marvel, Minecraft, and One Piece. Users contribute by creating and updating pages and posting news, making it a crowd-sourced knowledge hub. The platform generates revenue primarily from advertising by attracting a large, engaged audience, and aims to be the go-to comprehensive resource for popular culture fans.

Company Size

501-1,000

Company Stage

Series E

Total Funding

$161.4M

Headquarters

Santa Monica, California

Founded

1999

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Simplify Jobs

Simplify's Take

What believers are saying

  • August 11, 2025 Momentum adds real-time pop-culture targeting for advertisers across 250,000 communities.
  • July 2025 wiki translation pilots expand non-English traffic and deepen international participation.
  • Jay Sullivan's February 4, 2026 appointment prioritizes AI products and product-led monetization.

What critics are saying

  • Google AI Overviews and answer engines siphon wiki traffic, crushing Fandom's ad inventory.
  • November 2025 logged-in ads and 2025 AI translation alienate editors who maintain pages.
  • October 2024 layoffs and February 2026 CEO change signal brittle economics under revenue pressure.

What makes Fandom unique

  • Fandom hosts 250,000 wikis and 40 million pages across games, film, TV, and anime.
  • FanDNA Helix turns fandom behavior into ad targeting across Fandom's massive intent graph.
  • Integrated Media Company bundles Fandom with GameSpot, Metacritic, TV Guide, and Fanatical.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Paid Parental Leave

Flexible Work Hours

Company Equity

Voluntary Time Off

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

1%
This Week in Videogames
Jun 1st, 2026
Balatro Publisher Playstack To Be Sold to Fandom and GameSpot Parent Company

1 June 2026 By James Wood Balatro publisher Playstack to be sold to Fandom and GameSpot parent company. In brief: * Indie publisher Playstack will be sold to Fandom owner Integrated Media Company * The USD $151 million sale is awaiting shareholder approval * Playstack would become majority owned by the same investment group that owns entertainment outlets such as GameSpot, and Metacritic TruFin, owner of the videogame publisher Playstack, has announced its intent to sell a majority ownership stake to investment group Integrated Media Company (IMC). Under the proposed sale, which is subject to shareholder approval, Playstack would be majority owned by Integrated Media Company alongside its other entertainment brands collected under the Fandom subsidiary. This includes the videogame media outlet GameSpot, review aggregate website Metacritic, and digital distribution company Fanatical. The sale was announced to TruFin investors on 21 May 2026 and would see an 84.5 per cent interest in the company sold to IMC via its subsidiary VantageCo for £112.4 million (approximately US $151 million). According to the announcement, Playstack generated £55.3 million (US $74.3 million) revenue as of December 2025. The statement goes on to say that the publisher's games, including Balatro, accounted for 20 million unit sales and over 150 million hours played. TruFin CEO James van den Bergh commented, "We believe the disposal of Playstack represents a milestone for TruFin and a clear demonstration of our disciplined approach to capital allocation and value creation. We've thoroughly enjoyed working with the Playstack team over the last few years and look forward to them achieving future success." Founder and CEO of Playstack Harvey Elliot published a short statement on the sale via the Playstack website in which he notes that business will continue as usual. "I'm excited to share that Playstack is entering its next chapter with a new investment partner," the statement reads. "In practical terms, this is a change in ownership rather than a change in who we are." "Our team, our strategy, and our commitment to publishing premium indie games remain exactly the same. For now, it's business as usual." This Week in Videogames is funded entirely by readers, which lets Thisweekinvideogames resist advertising and commercial interests. Become a paid supporter today and get access to original feature articles, comments, newsletters, and more while backing truly independent games coverage. Image courtesy of PlayStack

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Dec 12th, 2025
All The Game Awards 2025 Winners Revealed, Including Game Of The Year

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