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Kimberly Guilfoyle gets dragged hard over her ribbon-cutting ceremony in Greece for new McDonald's. U.S. Ambassador to Greece Kimberly Guilfoyle is getting roasted hard after gushing over a new McDonald's at The Mall in Athens, calling it the "most technologically advanced McDonald's in all of Europe." U.S. Ambassador to Greece Kimberly Guilfoyle was widely mocked after gushing over a new McDonald's location at The Mall in Athens, referring to it as the "most technologically advanced McDonald's in all of Europe." "An exciting day for Greece! It was my honor to participate in the ribbon cutting for a brand new McDonald's at The Mall in Athens, the most technologically advanced McDonald's in all of Europe! American businesses investing here create jobs and bring American culture - and delicious food - to the Greek people." You can see her post and the photos below. Latest videos. Video Muted People were not impressed by the stunt - it was pretty embarrassing, in fact - and Guilfoyle was quickly dragged for it. Guilfoyle's gushing praise for the new McDonald's location is rather fitting, considering how much President Donald Trump loves the fast food chain. Trump has a well-documented love for McDonald's that has continued to spark conversations about the true state of his physical health. As recently as February, he served McDonald's to the U.S. men's hockey team during their visit to the White House after he delivered his State of the Union address. Last year, Joe Gruters, the chairman of the Republican National Committee (RNC), spoke during an appearance on the Chambers, Changes & Conversations podcast about witnessing the amount of McDonald's Trump eats on a daily basis and the odd way he combines his food. Recalling his time on the campaign trail with Trump, Gruters said Trump "had hot fries waiting for him from McDonald's... Then he had a Filet-O-Fish, a Quarter Pounder, and a Big Mac, and I think he combined two of them and he was drinking orange soda." Gruters said, "McDonald's should pay the president with what he eats."

Tesco, Amazon and Primark rank among UK's most distrusted brands. 18 May 2026 Retail giants including Tesco, Primark and Amazon are among the most distrusted brands by UK consumers, according to new research. A survey of 2,000 UK adults by the Liquidation Centre found McDonalds, Tesco and Amazon are the top three least trusted brands in the UK, in a top 10 list that also features Asda, Primark, Starbucks, Apple, Greggs, Sainsbury's and Ryanair. Respondents cited as cost as the single biggest factor behind lost trust, with 26% of those surveyed citing high prices as the main reason they no longer trust a brand, well ahead of other concerns. One consumer surveyed said they were "paying more every week but getting less for it", while another said prices had "gone up without any noticeable improvement in quality". Technology and ecommerce brands are not immune. Amazon and Apple both feature on the list, suggesting that convenience and scale alone are no longer enough to maintain loyalty in a more price-conscious environment. Across sectors, customer experience also plays a significant role. Nearly one in five respondents cite poor service as a reason for losing trust, while more than 30% link trust issues to service and quality concerns overall. Expectation gap. This growing distrust points to an escalating gap between customer expectations and what brands and retailers are actually delivering. While many brands and retailers are offering more rewards and more complex loyalty schemes, many customers still believe they fall short on value. As Richard Hunt, director at Liquidation Centre, says: "People are not expecting perfection, but they do expect fairness. If prices go up, they want to feel the quality and service still justify it. When that balance disappears, trust goes with it, and once that is lost, it is very difficult to win back." Pointing out that customers are "paying much closer attention to the everyday value they are getting" - something that's been in the spotlight recently with the reaction on social media to Lidl's new Points Plus scheme, which many Lidl customers have claimed is less generous than the old one - he added: "Small frustrations add up over time, whether that is higher prices, poorer service or just feeling like standards have slipped." Problem for retailers. In a highly competitive retail environment where consumers are counting every penny and increasingly spending only on essentials, the perception that so many household names are distrusted brands suggests that retailers cannot rely on either existing customer loyalty or rewards schemes as a smokescreen for a weak value proposition. Value is what customers are looking for - and retailers need to be sure they are delivering it.

McDonald's has signed a deal to sell Red Bull energy drinks, adding Red Bull Dragonberry Energizer, Dirty Dr. Pepper and Mango Pineapple Refresher to its menu from August, according to confidential documents obtained by The Wall Street Journal. The move comes as McDonald's intensifies competition in the fast food sector, where it holds 49% of the US market. The company recently launched a $3 menu and $4 breakfast to attract cost-conscious customers, with CEO Chris Kempczinski stating the strategy aims to improve "value & affordability scores". Red Bull, which sold 14 billion cans last year generating $14 billion in revenue, competes primarily with Monster and Celsius in the energy drink market. McDonald's recent quarterly results showed comparable sales up 5.7% worldwide, with revenue rising 10% to $7 billion.