Full-Time

Global Communications Marketing Manager

Confirmed live in the last 24 hours

Brooks Automation

Brooks Automation

1,001-5,000 employees

Robotics & Automation
Industrial & Manufacturing
Healthcare

Senior, Expert

Remote in USA + 1 more

More locations: Lowell, MA, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Communications
Lead Generation
Social Media
Journalism
Marketing
Requirements
  • Bachelor’s degree in field (marketing, communications, journalism, English or related field) with 10+ years of experience
  • Ability to quickly distill complex information into a compelling story and communicate to various audiences with an emphasis on value driven messaging
  • Experience working cross functionally in a matrixed environment
  • Experience in high tech or semiconductor a plus
Responsibilities
  • Develop and implement fully integrated marcom strategies, including product launches, lead generation, marketing collateral, trade shows, digital campaigns and social media
  • Create messaging and positioning to generate brand awareness
  • Develop content for customer presentations, websites, collateral, and social media
  • Establish strong relationships with business, functional, and external partners to facilitate efficient marketing workflows that produce measurable ROI
  • Organization and clarity to marketing campaigns, while engaging a cross-functional team
  • Drive accountability with consistent focus across all projects to ensure deadlines and budget are adhered to
  • Develop and execute a cohesive content marketing strategy, with a hands-on approach
  • Develop and implement effective tools to achieve agreed upon goals and objectives that demonstrate our differentiation
  • Work closely with internal and external teams to ensure alignment with our brand’s voice and goals
  • Evaluate and report on campaign performance, providing insights and recommendations to optimize future strategies
  • Foster a strong market presence and develop brand loyalty through exceptional marketing strategies and customer engagement initiatives

Company Stage

N/A

Total Funding

$5.6M

Headquarters

Chelmsford, Massachusetts

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Brooks Automation's collaboration with Lifeblood highlights its potential for global expansion and increased market penetration in the healthcare sector.
  • The introduction of innovative products like the PathFinder Flex™ and PreciseFlex Vision Gripper demonstrates Brooks' commitment to advancing laboratory automation technology.
  • Participation in high-profile conferences like the Association for Diagnostics and Laboratory Medicine Conference enhances Brooks' visibility and industry influence.

What critics are saying

  • The recent decline in share prices following FQ4 results may indicate financial instability or market skepticism about Brooks' strategic direction.
  • The sale of its Semiconductor Solutions Group could limit Brooks' diversification and expose it to risks associated with focusing solely on laboratory automation.

What makes Brooks Automation unique

  • Brooks Automation's focus on laboratory automation, particularly in blood banks and laboratories, sets it apart from competitors who may not specialize in these niche markets.
  • The PathFinder™ system's ability to integrate with existing lab infrastructure and its broad applicability across various laboratory settings provide a competitive edge.
  • Brooks Automation's strategic divestment of its Semiconductor Solutions Group allows it to concentrate resources and innovation on its core laboratory automation business.

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