Salesforce Marketing Cloud Campaign Specialist

Summary Description:

As a Marketing Cloud Email and Campaign Specialist, you will enable our B2C campaign efforts within the Salesforce Marketing Cloud platform. You will serve as a subject matter expert in email marketing delivery, journeys and automation best practices.  You will consult and advise internal marketing stakeholders to further their digital marketing efforts through Marketing Cloud usage. You will act as a trusted source of knowledge to advise clients in line with email marketing and Marketing Cloud best practices to ultimately support campaigns.

Responsibilities

•Design and delivery of B2C campaign solutions (emails, journeys, landing pages, forms, etc) including audience segmentation and research.

•Be a subject marketing expert in all things email marketing and stay on top of best practices and industry trends; ensure compliance with consumer protection laws as applicable.

•Work closely with marketing stakeholders to understand audience requirements, business goals and objectives review campaign and deliverability metrics, making recommendations for optimization and improvement.

•Update, develop and test new email templates, and build a library of assets for retrieval and reuse.

•Perform A/B testing along with suggestions for improvement pre-, mid- and post-flight.

•Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further.

•Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,

•Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder.

•Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.

Required:

•Ability to work with clients to design campaign journeys, emails and campaigns in SFMC.

•Know HTML and UX best practices for building custom templates such as forms, landing pages, emails.

•Knowledge on Ampscript to build dynamic emails and logics in Emails, Landing Pages.

•SQL Knowledge to build target audience in Marketing Cloud.

•Knowledge and experience in building audiences and segmentation within the SFMC, CDP platform.

•Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, Mobile Studio, Analytics Builder.

•Experience using a CDP (customer data platform) a plus.

•Understanding how to build a custom preference center.

•Have a ‘can-do’ attitude and be a good team player.

•Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.

•Ability to work independently and across virtual teams.

Qualifications and Background

•Experience, hands-on in Salesforce Marketing Cloud involving campaign strategy and execution with at least 5 years of experience

•Certified Marketing Cloud Email Specialist, Marketing Cloud Developer preferred.

Education
Bachelors or Masters Degree preferred – equivalent experience strongly considered

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. 

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