Growth Product Manager

About the Role

We’re hiring a Growth Product Manager, Funnel to lead experiments and improvements across our end-to-end funnel—from landing page experience through trial and onboarding. This role will own key conversion metrics and drive product-led strategies to optimize how users move from interest to activation. You’ll partner across design, engineering, marketing, and analytics to craft delightful and effective funnel experiences that scale.

This role is ideal for someone who is analytical, execution-oriented, and thrives on moving fast while driving impact. You’ll focus on removing friction, improving conversion efficiency, and helping customers connect with CookUnity’s core value—our chefs and their food.

What You’ll Do

• Own and evolve the product roadmap for funnel conversion and flows
• Analyze user behavior and drop-off points to identify opportunities to increase funnel efficiency
• Design and run A/B tests across acquisition touchpoints and in-product experiences
• Lead the Funnel Design and Engineering squad to rapidly ship and iterate on improvements
• Work closely with Growth Marketing and First Impressions team to align funnel innovations with traffic strategies
• Collaborate with CRM and Lifecycle teams to ensure early customer communication supports key friction points and opportunities to re-engage
• Lead cross-functional squads focused on improving trial-to-paid conversion rates and all of the steps within the funnel
• Drive clear outcome metrics (e.g. trial conversion, early retention, CAC-to-LTV ratio)
• Surface insights and learnings regularly with key stakeholders and executive leadership

What Success Looks Like

• Meaningful lift in end-to-end funnel conversion rates and trial activation
• Shorter time to first meal and increased NPS during trial experience
• Scalable experimentation infrastructure that allows for rapid learning
• Cross-functional alignment between product, marketing, and operations around funnel priorities
• Clear measurement framework tied to business impact and CAC efficiency

What We’re Looking For

• 7+ years of product management or growth-focused experience in a DTC, marketplace, or e-commerce environment
• Strong analytical toolkit: SQL fluency and comfort using analytics tools (Amplitude, Mixpanel, or similar)
• Proven track record designing and executing experiments across user journeys
• Ability to prioritize, move quickly, and deliver measurable results
• Empathy for customers and a passion for improving product experiences
• Excellent communication and collaboration skills with both technical and non-technical partners
• Experience in subscription or funnel-driven businesses is a major plus

Technologies You’ll Use

• Mixpanel, SiteSpect, and other solutions
• Snowflake, SQL, Looker, and internal data platforms
• Figma (with Design), Jira (with Eng), and Slack (with stakeholders and colleagues)