B2B Influence Account Manager
Posted on 2/14/2023
INACTIVE
Ogilvy

5,001-10,000 employees

Global advertising agency creating culture-changing ideas
Company Overview
Ogilvy, founded in 1948, has a rich history of creating value-driving ideas that have shaped brand cultures and made significant global impacts. With a unique approach to borderless creativity, the company leverages its diverse expertise in Advertising, Experience, Media, Public Relations, Social, Influence, Health, and Consulting, operating across 131 offices in 93 countries to deliver world-class creative solutions. Ogilvy's commitment to continuous learning, as embodied in its self-description as the "teaching hospital of advertising," ensures it stays at the forefront of industry trends and insights, making it a dynamic and enriching place to work.

Company Stage

N/A

Total Funding

N/A

Founded

1948

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-3%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Requirements
  • Passion for influencer marketing with a minimum of two years' experience in the field (Either B2B or B2C both applicable)
  • Understanding the opportunity in the developing B2B Influence world, recognising the difference between B2B & B2C
  • Demostrate experience in building productive relationships with both clients & influencers
  • An innovative, creative approach to the opportunity in influence
  • The ability to remain optimistic under pressure
  • Keeping abreast of and utilising new industry tech & developments, and follower of relevant news & trends
  • Proven experience of integrating digital and social media in campaign activity
  • Self-motivated, action-oriented and ambitious with a positive "can-do" attitude
  • Team player, ability to work together, delegate and elevate others
Responsibilities
  • Responsible for the day-to-day running of influencer campaigns, from identification and implementation, overseeing and reporting
  • Actively contributing & developing Influencer strategy for B2B clients: recommend objectives, targets, action plan, selection, content calendar and budget
  • Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders - internal and external to deliver best in class campaigns for our clients
  • Identifying and nurturing client appropriate talent opportunities and nurturing relationships to help deliver the influencer program for clients
  • Maintain and build and successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations
  • Be able to present creative and sell content solutions to internal stakeholders and new and existing clients
  • Responsible for managing the influencer database and ensuring this is kept upto date
  • Stay up-to-date with cultural/social trends and customers' views and attitudes
  • Assists in the development of and participation in promoting our influencer offering across the business
  • Supports on additional projects as required - such as new business pitches, market reviews and competitive trends