Product Marketing Lead
Posted on 10/10/2023
INACTIVE
Wealthfront

201-500 employees

Automated investment service form
Company Overview
Wealthfront's mission is to build a financial system that favors people, not institutions. They want to help democratize access to sophisticated financial advice
Fintech

Company Stage

Series G

Total Funding

$274.4M

Founded

2011

Headquarters

Palo Alto, California

Growth & Insights
Headcount

6 month growth

8%

1 year growth

7%

2 year growth

12%
Locations
Palo Alto, CA, USA • Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 8+ years in consumer product marketing, with technology and/or startup experience
  • Passionate storyteller with strong communication, presentation, and writing skills
  • Strategic thinker who equally values creativity and marketing effectiveness
  • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
  • A data-driven mindset and comfort with analysis, testing, and measurement methodologies
  • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
  • Personal finance knowledge and experience is a big bonus, but not required
  • Bachelor's degree or higher
Responsibilities
  • Lead go-to-market planning and launches for new and existing products that drive measurable business impact, via strategies rooted in data and insights
  • Partner with Wealthfront’s Investing Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
  • Develop positioning, audience, and distribution strategies for new and existing products that drive measurable growth
  • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
  • Be a key liaison with external agencies and creative teams in bringing marketing briefs and strategies to life, ensuring consistent messaging across channels
  • Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
  • Lead business performance recaps and findings with executive leadership team
  • Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect
Desired Qualifications
  • Personal finance knowledge and experience