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Full-Time

Customer Marketing Associate

Sportsbook

Confirmed live in the last 24 hours

FanDuel

FanDuel

1,001-5,000 employees

Fantasy sports platform for cash prizes

Entertainment
Gaming

Compensation Overview

$30.77 - $42.31Hourly

+ Cash Bonuses + Stock Program Participation

Junior, Mid

New York, NY, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 2+ years experience in marketing, with experience creating and managing campaigns from start to finish. Email and/or mobile marketing experience preferred.
  • Bachelor’s degree or equivalent industry experience preferred
  • Strong understanding of marketing and commercial metrics
  • Proficiency in manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
  • Meticulous attention to detail, outstanding organizational skills, and ability to multi-task and prioritize
  • Strong design thinking skills and effective at project management
  • Customer-centric
  • Results oriented, with the need to be objective and measure performance
  • Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
  • Strong analytical approach to decision making with experience of delivering against business outcomes
  • Has a positive attitude and loves opportunities to collaborate with others
  • An avid sports and gaming fan, and have played FanDuel or competitive products
  • Knowledge of sports and/or experience working within a heavily regulated industry is a plus
  • Willing to work some non-traditional hours
Responsibilities
  • Work with Lifecycle Strategy leadership to optimize our retention programs, looking for opportunities to ideate and test on innovative programs to increase retention, player value, and wallet share
  • Aid in designing the strategy to enhance new customer lifecycle journeys, using data driven insights and a strong understanding of key business priorities as well as team goals and KPIs
  • Leverage customer data to analyze and validate our campaign strategy and develop insights to develop the strategic direction for our retention programs
  • Support in the development of the full lifecycle of all retention campaigns for new customers, working closely with analytics, Marketing Technology, operations, and creative stakeholders, from ideation to execution to evaluation across owned channels
  • Contribute to a test & learn approach: create and manage the testing plans, play a key role in developing the team’s roadmap, and ensure results are shared and implemented
  • Learn how our data architecture impacts customer segmentation and marketing enablement
  • Become a systems expert, cultivating extensive knowledge of our marketing technology systems
  • Be the Customer Marketing POC with our Casino Cross-Sell Acquisition & Multi-Product marketing teams while owning the multi-product lifecycle and automation strategy
  • Lead reporting on performance metrics and campaign effectiveness
  • Plan and manage the program calendar across promotions and communications strategies
  • Collaborate with key stakeholders on campaigns and maintain a continuous feedback loop. Serve as a subject-matter expert, advising business stakeholders on best practices, including promotional and channel strategy

FanDuel operates a fantasy sports platform where users can join daily and weekly contests to win cash prizes. Participants create fantasy teams by selecting real players from various sports, including football, basketball, and baseball, and their teams earn points based on the actual performance of these players in games. FanDuel generates revenue through entry fees for these contests and enhances the user experience with features like live scoring updates and player news. Unlike some competitors, FanDuel focuses on a wide range of sports and contests, primarily targeting the U.S. market, while it currently does not offer contests in the UK. The company's goal is to provide an engaging platform for sports enthusiasts to enjoy fantasy sports and compete for cash prizes.

Company Stage

M&A

Total Funding

$4.6B

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

19%

2 year growth

39%
Simplify Jobs

Simplify's Take

What believers are saying

  • FanDuel's expanding presence in new markets like North Carolina and Ontario offers significant growth opportunities.
  • The company's partnerships with sports teams and media channels can drive higher user engagement and brand loyalty.
  • Acquisitions like BeyondPlay can enhance FanDuel's technological capabilities, making it a more attractive platform for users.

What critics are saying

  • The competitive landscape in the online gaming and sports betting industry is intense, with major players like DraftKings and Bet365 posing significant threats.
  • Regulatory changes and legal challenges in different states and countries could impact FanDuel's operations and growth.

What makes FanDuel unique

  • FanDuel's strategic partnerships with major sports teams like the Carolina Panthers enhance its brand visibility and customer engagement, setting it apart from competitors.
  • The acquisition of BeyondPlay allows FanDuel to integrate innovative iGaming solutions, providing a more engaging user experience.
  • FanDuel's focus on regulatory compliance and strategic hires, such as the addition of E. Sequoyah Simermeyer, strengthens its position in the highly regulated online gaming market.

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Benefits

From peer-to-peer learning to industry conferences, there are a number of ways to develop your career

From your head to your toes we’ve got you covered with our 100% health insurance coverage

We keep a well-stocked supply of snacks and refreshments to keep you going throughout the day

Flexible hours and vacation scheduling let you work when you’re at your best

We provide the latest tech and equipment, you get the job done