Integrated Assistant Strategist

Job Summary

Responsible for supporting in development, implementation and maintenance of media plans, results analysis and account management. The Integrated Assistant Strategist is a position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. The ideal candidate will exhibit resourcefulness, act accountable, and demonstrate initiative.  The Assistant Integrated Strategist is expected to be an active participant in meetings and day-to-day interactions with an increasing level of contribution as the experience builds.

Main Duties and Responsibilities

40%- Campaign Management, Execution & Administrative Responsibilities:

• Support and collaborate with strategist/senior strategist and vendors across a multitude of client deliverables
  • Support team members in day-to-day campaign planning, activation and account management/stewardship
  • Collaborate with Campaign Management team for ad trafficking and site tagging, ensuring tags are properly QA’d
  • Formatting and updating flowcharts and buy authorizations
  • Assist in billing, reconciliation and budget maintenance
  • Assist in reporting/analytics
  • Assist in development of media authorizations
  • Assist in actualizing media plans
  • Responsible for the creation of campaign post-launch information such as screenshots, links and delivery data to demonstrate proof of placement for clients
  • Perform basic functions in – and develop a foundational understanding of, key planning/analytical tools
    • Assist in developing target profile
    • Any research pertaining to media industry or client specific
    • Pull competitive reporting and assess data
    • Understand and use media management system/billing system
    • Compile specs documents and ensure all materials are received from creative agency and accurately trafficked
• Pre-planning- Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Participate in Horizon’s Media 101 program
• Responsible for digital campaign Implementation
  • Traffic plan assets such as creative and required tracking tags
  • Prisma campaign set up
  • Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
  • Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
  • Create campaign post launch information such as screenshots, hyperlinks and placement impression delivery information to demonstrate proof of placement for clients

25% Client Support responsibilities:

• Participate in client meetings, as appropriate
• Participate in brand brainstorming discussions
• Coordinate and manage logistics of vendor and/or client meetings (i.e. secure conference rooms, issue invites and agendas/call-in instructions, ensure participants are up to date)

20% Learning Tools:

• Acquire basic understanding of number relationships, media math and terminology
• Effectively interact with clients and other Horizon departments, i.e. buying, traffic, operations, campaign management
• Further abilities with Microsoft Office Suite (PPT, Excel, etc.)
• Learn HMI process, systems and tools
• Participates in team brainstorms to kick off plan and RFP consideration set development
• Monitor trends, tools, opportunities and applications in digital media environments, and appropriately apply that knowledge
• Meets with subject matter experts and vendors from the social, video, and programmatic teams at frequency and consistency for educational and continued advancement
• Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions

15% Reporting & Analysis

• Collaborate with Horizon Media Analytics teams to aggregate data and ensure accuracy, validating data from internal and external teams

• Monitor campaign pacing to ensure purchases match plan buy details, creative rotation, etc. Monitor for campaign performance to reach and exceed client goals. Work with team on optimization recommendations.

Who You Are

• Hungry to learn more and further your knowledge of the media landscape

• Interested in the ever-changing media landscape and a desire to innovate and keep up with trends
• A strong, effective communicator
• A problem solver with the ability to develop creative solutions
• Detail oriented with strong organizational skills
• An effective time manager, comfortable working with multiple timelines and deliverables
• A left and right brain thinker
• Flexible in working both independently and with a team, willing to roll up your sleeves
• Takes pride in ownership of work and demonstrates accountability
• Able to thrive in an agile, fast paced environment and seek out feedback proactively 
• Results and solutions oriented; consistently motivated, positive, proactive, and resourceful
• A supporter of and advocate for diversity, equity and inclusion

Supervisory Responsibilities

N/A

Knowledge and Skills Required

• Interest in the principles of advertising, marketing and media
• Highly organized and good sense of time management
• Ability to follow-through on tasks and be detail-oriented
• Ability to work as part of a team
• Strong written and verbal communication (ability to effectively and comfortably communicate and interact with clients and vendors)
• Interest and familiarity with digital media
• Excel and PowerPoint experience – with ability to speak about said experience in detail, is ideal

Certificates, licenses and registrations

Bachelor's degree, preferably with a concentration in Media Studies, Advertising or related field

Physical Activity and Work Environment

None

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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