Full-Time

Product Marketing Manager

Updated on 3/13/2025

Puffco

Puffco

51-200 employees

Produces high-quality vaporizers for cannabis

No salary listed

Senior

Los Angeles, CA, USA

Category
Product Marketing
Product
Requirements
  • Minimum of 5 years of professional experience in product marketing, with a preference for experience in consumer electronics or premium lifestyle products
  • Preferred knowledge of the cannabis consumer market and industry trends
  • Proven ability to effectively organize and manage meetings, projects, and cross-functional teams
  • Exceptional verbal and written communication skills, including the ability to develop and deliver engaging presentations
  • Strong project management skills, with a track record of successfully leading cross-functional teams and collaborating with external partners
  • A passion for innovation and a commitment to delivering exceptional experiences for cannabis consumers
Responsibilities
  • Marketing of Puffco products for their entire lifecycle including planning, coordination, and execution of product launches and in-market campaigns
  • Provide consolidated customer and market feedback to product team through various collection methods
  • Development of product positioning, target customer, key selling points, and placement within the Puffco portfolio
  • Communication of product positioning and detailed information to internal teams to support marketing planning and training initiatives
  • Collaboration with cross-functional teams to develop launch plans, assets, and other deliverables
  • Communication of launch plans internally to key stakeholders in an organized and timely manner
  • Oversee execution of launch plans including coordination with cross functional teams and post-launch analysis
  • Work with marketing managers to develop and support execution of in-market campaigns to drive continued product awareness and adoption in various channels
  • Develop transition plans for end-of-life products with consideration of product roadmap, sales goals, and operational impact

Puffco specializes in creating high-quality vaporizers and accessories for consuming cannabis concentrates. Their products, such as the Peak Pro and Puffco Travel Glass, are designed to provide a clean and potent experience by ensuring that no harmful materials are present in the vapor pathways. This focus on purity and user-friendliness makes their products accessible to both recreational and medicinal cannabis users. Unlike many competitors, Puffco operates a direct-to-consumer model, selling primarily through their website and engaging with customers through online communities. Their goal is to enhance the consumption experience for cannabis enthusiasts while maintaining a strong commitment to innovation and community building.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing interest in eco-friendly products could benefit Puffco's sustainable practices.
  • The rise of customizable vaping experiences aligns with Puffco's product offerings.
  • Cannabis tourism presents opportunities for exclusive Puffco partnerships and experiences.

What critics are saying

  • Increased competition from brands like Utillian could impact Puffco's market share.
  • Limited-edition collections may not sustain interest without regular innovations.
  • High-end product focus may limit market reach during economic downturns.

What makes Puffco unique

  • Puffco's products are acclaimed for their purity, with no glues or chemicals.
  • The company offers a direct-to-consumer model, enhancing customer engagement and loyalty.
  • Puffco's innovative designs have earned it numerous awards, including Brand of the Year 2023.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Flexible Time-Off

Company Social Events

Company News

Haze Smoke Shop
Nov 6th, 2024
Puffco Peak Pro vs New Peak Pro

Now, with the launch of the New Peak Pro, Puffco has elevated the standard even further by introducing significant upgrades that redefine the concentrate vaping experience.

The Dablab
Sep 6th, 2024
What's Changed from the Old Puffco Peak to the New Peak?

So it's no surprise that Puffco has introduced an updated version of this popular device.

Got Vape Wholesale
Aug 26th, 2024
Shine The Puffco Symbol: The Peak Pro 3DXL Is Here

Puffco has recently just launched a revamped model of the flagship Peak Pro Concentrate Vaporizer that now comes with the upgraded 3DXL Atomizer as its standard chamber while still costing the exact same as the previous version!

MoGreenway
Feb 27th, 2024
Puffco launches new limited-edition Flourish collection, along with its first direct-to-consumer Flourish glass marketplace

Puffco launches new limited-edition flourish collection, along with its first direct-to-consumer flourish glass marketplace.

Business Wire
Feb 27th, 2024
Puffco Launches New Limited-Edition Flourish Collection, Along With Its First Direct-To-Consumer Flourish Glass Marketplace

LOS ANGELES--(BUSINESS WIRE)--Puffco, the leading maker of innovative consumption devices for cannabis concentrates, today announced the release of its latest limited-edition colorway “Flourish.” To celebrate the Flourish Collection and the diverse talent of the community, Puffco has partnered with artists to create their own custom pieces for the Peak Pro and Proxy, all using the same Smokey Green Satin glass. “Cannabis culture has grown for thousands of years against all odds, and continues to thrive and expand in modern times despite decades of societal efforts against it,” said Roger Volodarsky, CEO and Founder of Puffco. “The Flourish name acknowledges the years of dedication and growth for cannabis and hash, while also being a reminder to keep growing, treating every obstacle as an opportunity.”. Puffco will have highly limited curation of functional pieces from eight artists—Yook, Germ, Catfish Jawn, Ryan Fitt, Reyna, Scolari, Slate and Avant-Garde Art Glass—in the Flourish Glass Marketplace. This offering aims to elevate glass art in new ways and provide a much-deserved national spotlight for talented artists who continue to push the hash culture forward