Full-Time

Director – Media Relations / Earned Media

Posted on 5/24/2025

Golin

Golin

1,001-5,000 employees

Global public relations and marketing agency

Compensation Overview

$94k - $165k/yr

Senior, Expert

Company Does Not Provide H1B Sponsorship

Chicago, IL, USA

In Person

Category
PR & Communications
Growth & Marketing
Required Skills
Communications
Marketing
Requirements
  • Bachelor's degree in marketing, communications, or related field
  • 8+ years of PR experience combining account management and media relations
  • Recent earned media portfolio demonstrating successful placements within the last 3-6 months
  • Proven track record executing large-scale media programs across diverse outlets
  • Deep understanding of the current media landscape and a strong media relationship network
  • Excellent communication, presentation, and problem-solving abilities
  • Client service passion with the ability to manage multiple priorities
  • Creative mindset that brings fresh ideas to benefit clients and agency growth
Responsibilities
  • Develop and execute comprehensive earned media strategies across consumer, lifestyle, automotive trade, and business outlets
  • Bring expertise in both corporate and consumer PR
  • Leverage existing media relationships to secure top-tier placements and coverage
  • Lead team development of strategic materials including messaging frameworks, media lists, and targeted pitches
  • Serve as primary media contact, maintaining relationships with key reporters and managing day-to-day account operations
  • Oversee junior staff while fostering client relationships and identifying growth opportunities
  • Execute campaigns flawlessly with strong project management skills and proactive solution-finding
  • Collaborate across internal teams to develop innovative ideas that drive client success
  • Cultivate a supportive team culture focused on growth, inclusivity and partnership
  • Travel for events as needed

Golin is a global public relations agency that focuses on creating communication strategies based on data and earned media. With over 50 offices worldwide, Golin serves a variety of clients, including well-known brands like Specsavers, ASICS, McDonald's, and Walmart. The agency offers integrated services that combine public relations, digital marketing, and content creation. By utilizing new technologies, such as artificial intelligence, Golin develops campaigns that effectively engage audiences. They have also established a specialized sports practice to address the growing demand for fan-focused campaigns. Golin generates revenue through consulting fees and campaign execution services, and has been recognized in the industry for its impactful work, winning awards at the Cannes Lions festival.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

1956

Simplify Jobs

Simplify's Take

What believers are saying

  • Golin's GOLEARN system equips staff with cutting-edge AI skills for innovative solutions.
  • Recognition as a top agency to work for attracts top talent and enhances capabilities.
  • Appointment of Tyler Spalding strengthens corporate affairs and sustainability initiatives.

What critics are saying

  • Departure of key personnel to competitors may impact expertise and client relationships.
  • Rapid AI integration risks over-reliance and potential misalignment with client needs.
  • Internal promotions may challenge strategic consistency without adequate experience and insights.

What makes Golin unique

  • Golin specializes in data-driven, earned-first communication strategies for global brands.
  • The agency leverages AI to enhance campaign personalization and efficiency.
  • Golin has a specialized sports practice for fan-first campaigns.

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Benefits

Unlimited Paid Time Off

Remote Work Options

Hybrid Work Options

Health Insurance

Gym Membership

Company News

PRWeek
May 22nd, 2025
Golin ups Hollie Pantano to West Coast MD

LOS ANGELES: Golin has promoted Hollie Pantano to West Coast managing director.

PRWeek
Apr 24th, 2025
Golin leads IPG PR segment's growth in Q1

Meanwhile, Golin in Q1 launched GOLEARN, a global training system focused on AI essentials and practical skills.

Provoke Media
Apr 13th, 2025
Golin, Hunter PR, M Booth Health and TLG Named Best to Work For

NEW YORK - Golin, Hunter PR, M Booth Health and The Levinson Group have been voted the Best Agencies to Work for in North America by their employees, and will receive awards at the SABRE Awards ceremony in New York on May 6.

PRWeek
Mar 20th, 2025
Golin hires PayPal vet Tyler Spalding as US executive positioning leader

Spalding joined Golin after more than a decade at PayPal, where he most recently served as senior director of corporate affairs and global head of social impact and sustainability.

PRWeek
Mar 7th, 2025
Golin names Jack Barbour AI lead for NYC office

Golin names Jack Barbour AI lead for NYC office.

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