Growth Marketing Manager
Posted on 2/15/2023

501-1,000 employees

Smart home gym & AI coaching company
Company Overview
Tonal's mission is to build systems that transform people’s lives through fitness, health, and wellness. The company uses advanced digital weight that continually adapts workouts so they’re most effective for all people regardless if you’re a beginner or an expert —all led by our expert coaches.
Toronto, ON, Canada
Experience Level
Desired Skills
Data Analysis
Facebook Ads
  • 3 - 5 years of overall work experience, ideally in a marketing context
  • 2 - 4 years of experience running Facebook advertising campaigns and associated reporting
  • Extensive experience using Facebook Business Manager
  • A testing mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
  • Familiarity with all digital marketing metrics including CTR, CPC, CPM, CAC, etc
  • Strong Excel skills with experience building pivot tables and analyzing performance trends
  • Extreme attention to detail and commitment to flawless execution
  • Excellent communication and project/task management skills
  • Proven ability to thrive in a very fast-paced and dynamic environment
  • Own strategy for campaign structure, targeting, and creative opportunities
  • Daily optimization and management of campaigns within paid social platforms
  • Reporting and analysis across all paid social campaigns and channels; digging deep into campaign performance, KPIs and optimizations
  • Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, and custom audiences dependent on the paid social platform
  • Launch, measure, and test emerging paid social channels, owning campaign execution, QA, reporting, and vendor relationships etc
  • Own and contribute to the management of smaller channels such as Direct Mail and Affiliate
  • Work with the creative team to produce and update digital assets, iterating on the design, messaging strategy based on performance, and providing feedback based on best practices
  • Work closely with the marketing analytics team to identify performance trends; shifting strategy as needed to ensure KPIs are being met or exceeded
  • Budget allocation and monitoring across all campaigns
  • Identify and execute incrementality and A/B testing opportunities
  • Stay abreast of industry trends and competitive analysis to inform marketing strategies
  • Report and share Paid Media program updates to the greater Commerce organization, curating the depth of information based on the audience and raising the understanding of paid efforts across the company
Desired Qualifications
  • points for other paid social platforms like TikTok, LinkedIn, Pinterest, Twitter, etc