Full-Time

Assistant Director of Marketing and Fan Experience

Posted on 8/1/2025

Pennsylvania State University

Pennsylvania State University

Compensation Overview

$46.4k - $67.3k/yr

Company Does Not Provide H1B Sponsorship

State College, PA, USA

In Person

Category
Growth & Marketing (2)
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Requirements
  • Bachelor's Degree
  • 1+ years of relevant experience; or an equivalent combination of education and experience accepted
  • Valid driver's license and ability to operate a motor vehicle as part of job duties; successful completion of motor vehicle records check will be required
  • Background checks/clearances: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and FBI Federal Bureau of Investigation Fingerprint Criminal Background Check; ability to operate a motor vehicle as part of job duties
Responsibilities
  • Produce first-class game presentations to create memories for fans and student-athletes for assigned sports; this includes script writing, videoboard production, music coordination, as well as theme/promotion development and execution
  • Generate revenue opportunities for the department through the Beaver Stadium Block Party activations at each home football game
  • Lead and foster student engagement opportunities for the entire athletic marketing department to drive student attendance and overall participation at events
  • Assist in the hiring, training, and supervision of marketing employees as well as direct supervision of marketing interns
  • Work with other external units – strategic communications, creative services, ticketing, sponsorship – to ensure all deliverables for each program are met
  • Utilize a growth mindset and innovation to provide feedback, make recommendations on new policies, procedures, programs, and services for continual financial improvement
  • Perform other duties as assigned
Desired Qualifications
  • Knowledge of athletic marketing and promotions, ticket sales, community relations, social media, in-game management
  • Ability to manage multiple tasks simultaneously successfully and efficiently
  • Excellent interpersonal communication skills, both written and oral; exceptional customer service skills
Pennsylvania State University

Pennsylvania State University

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