Senior PR Manager

Responsibilities

• Analyzes all media coverage of the organization and drafting appropriate responses
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media for clients and for the agency
• Works with the social media team to share earned media content and create a content calendar
• Create content for press release, byline articles, talking points and keynote presentations
• Manage media inquires and interview requests
• Organizes and staffs promotional events such as media days, trade shows and conferences
• Produces content for speeches, events, etc.
• Follows industry trends affecting clients and makes appropriate recommendations regarding communication strategy surrounding them
• Prepares and maintains status reports and other documentation
• Interfaces and coordinates with all agency functions/departments

Qualifications

• Bachelor’s degree in public relations, communications or related field
• Minimum of five years of public relations or communications experience
• Proven track record designing and executing successful public relations campaigns at both local and national level
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• Strong attention to detail Exceptional written and verbal communication skills
• Strong independent decision-making, organization, planning and problem-solving skills
• Self-motivated and capable of managing multiple simultaneous projects
• Agriculture industry experience preferred