Sr. Associate

Job Description

We’re looking for a Sr. Associate, Digital Marketing to support retail clients in the managing of their product catalog and associated data feeds within eCommerce advertising. Reporting into the Sr. Manager, you will work with the media channel teams on their feed-based initiatives, provide daily QA on their feed health and delivery, implement optimization recommendations to the client’s data and collaborate with our respective media teams using the feed to improve performance and support ad-hoc requests. You will demonstrate an understanding of feed-powered media, the role it plays in optimizing media campaigns, and our client’s needs surrounding their data and challenges.

Responsibilities:

• Manage internal feed management platform and tools to QA and ensure the proper generation, delivery, and setup of your client’s data feeds
• Review client’s product data and feeds for missing, incorrect, invalid, or uncategorized data and implement updates or notify relevant parties of necessary updates to improve the health of the client’s data feeds
• Collaborate with and act as the main contact for campaign support and any feed-related needs across all relevant media channel teams for assigned client that are using feeds
• Collaborate with relevant media channel teams to implement and test feed optimizations to product data (product titles, descriptions, categories, images, etc.) in line with client objectives and media channel strategy
• Communicate with clients around feed strategies, required updates, or other feed-related needs, challenges, or opportunities with their goals & objectives
• Build trust with clients and media channel teams by showing an understanding and expertise in the utilization of feeds, potential feed strategies, and the requirements & specifications that vendors/partners have for their feeds
• Understand & support the setup, connection, and capabilities of vendors/partners (Google Merchant Center & Facebook Commerce Manager) feed UIs and management platforms

Qualifications

You Have:

• 1+ years of experience working in digital marketing, eCommerce, retail search, paid search, PPC, Shopping, paid social, programmatic, or related field or 1+ years managing data feeds or managing product data within digital advertising
• Certifications in Microsoft excel (can maintain complex spreadsheets) and PPT
• Experience with Feed-powered advertising partners & respective platforms, Google Shopping (Google Merchant Center), Facebook (Facebook Commerce Manager), Amazon (Vendor/Seller Central)
• Certifications in Google Shopping, Google Ads, Google Analytics
• Working knowledge of media channel execution & strategy across Paid Search, Paid Social, Affiliates, Retail Media, Programmatic, or eCommerce
• Experience identifying data insights through data analysis across large datasets
• Enthusiasm for applying technology in digital marketing and identifying solutions to client challenges through innovation and the use of technology
• Excitement to new platforms, skills, and media channel programs, while analyzing large data centered around client’s merchandising efforts, product, inventory, and pricing data, while providing data analysis and reviewing large datasets

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