Full-Time

Field Marketing Manager

French, Month FTC

Posted on 4/18/2024

Diligent Corporation

Diligent Corporation


Mid, Senior

Remote

Required Skills
Sales
Lead Generation
SEO
Salesforce
Marketing
Requirements
  • Previous experience in Field Marketing, Customer Marketing or similar related positions within a SaaS environment
  • Proficient in French Language - you will communicate with customers in French on a daily basis
  • Experience utilizing modern platforms across the MarTech stack including Marketing Automation (eg Marketo) and Salesforce.com
  • Experience building ABM strategies and campaigns
  • A team player who loves to collaborate with cross-functional and regional teams
  • Excellent communication skills, both written and verbal
  • Ability to analyse data and use as the basis to make data led decisions
  • Exceptional project management skills
  • 3+ years experience required.
Responsibilities
  • Build pipeline across new logos and expansion of existing accounts, including generating marketing-qualified leads, by building connected customer journeys through the buying cycle via multi-channel online and offline progrms
  • Plan and execute a variety of field marketing events, such as webinars, events and localized content
  • Track campaign ROI and influence the allocation of marketing spend based on past performance
  • Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., paid media performance, analyzing landing page and email best practices
  • Work closely with sales teams to ensure alignment between field marketing activities and sales objectives, providing the necessary support for lead generation and conversion
  • Work in partnership with our Digital team to build and track SEO and SEM campaigns, developing content and campaigns based on keyword research

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

INACTIVE