Growth & Marketing (1)

Who We Are

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

Whywe'rehiring for this role

The FieldMarketing function is scaling on multiple fronts at once:new vertical-markets plays, a growing calendar of sponsored and proprietary events, and a demand-generation engine that needs a dedicated in-person owner. Weare looking for a seasoned event marketing talentto anchorourin-person events program. Thatmeans owning the sponsored event portfolio at scale,designingand launching proprietary events that carry our brand and drive pipeline, and building the framework forexpanding intoemerging verticals as new product lines come online. This role isthecenterof gravity for in-person events, complementary to ourcontractorand agencycapacityandaccountable for the biggest lead-generating event momentsat which we should be present.

What you’ll do & how you’ll make your mark:

Own the top-tier sponsored event portfolio end-to-end: evaluate opportunities against a demand-generation and pipeline bar, negotiate sponsorships, define the engagement strategy, and personally lead the biggest moments on the ground

Design and launch new proprietary Bluehost branded events (demand gen and community events, roadshows,agency programs, executive series,hosted meetups)andbuildingthe demand-generationplaybook

Own the lead-generation motion at every event: capture strategy, scanner and form setup, sales handoff, MQL and SQL definition, and post-event nurture in partnership with marketing operations

Build the framework for testing intonew andemerging verticals: run fast, low-cost event pilots in new product-market bets, evaluate lead-quality and pipeline signal, and scale investment where a vertical starts working

Partner closely with theinternal and external teamsto ensure thatsegmentsplan plugcleanly into the broader event calendar; own the seams so nothing falls between programs

Run on-site production for major moments: booth design, run-of-show, staffing, partner activations, executive experiences, and post-event follow-through

Set the demand-generation and ROI bar for the in-person event program: cost per lead, MQL contribution, and sourced or influenced pipeline; own the metrics conversation with leadership

Build and manage the vendor bench: booth builders, event producers,AVand creative partners

Represent the field team in cross-functional planning with sales, demand generation, product marketing, and partnerships

Travel domestically as the event calendar requires

Who you are & what you’ll need to succeed:

4-6 years in event marketing, field marketing, or event management, with clear ownership of programs (not just execution support)

Hands-on ownership of a full sponsored event portfolio or aa largesignature event, end-to-end.

Track recordof driving measurable demand-generation and pipeline outcomes from events: leads captured, MQLs generated,sourcedor influenced pipeline

Experience designing and producing proprietary or owned events, not only booth execution at third-party shows

Strong on-site production instincts: boothlogistics, run-of-show, staffing, day-of troubleshooting

Sharp negotiation and vendor management chops; comfortable driving contracts through legal and procurement

Comfort partnering with sales and demand-generation teams on lead handoff, qualification, and pipeline reporting

Self-directed and comfortable operating alongside a contractor peer on a growing team

Willing and able to travel heavily (domestic US)

Even better if you have:

SMB SaaS, Hosting andWordPress communitybackground

Prior experience launching a new proprietary or branded event from scratch and tying it to a measurable pipeline number

Experience testing marketing programs into new verticals or newproduct-marketbets: evaluating lead-quality and pipelinesignals,reducingwhatisn'tworking, and scaling what is

Familiarity with marketing automation and CRM platforms (HubSpot,Salesforce,Paid Media, Email Marketing,Cvent) for event lead capture and nurture

Comfort with hybrid event formats and cross-channel activation (event tocontent to pipeline)

Budget ownership at $500K+ and comfort defending trade-offs to leadership

Existing relationshipswitheventvendor, community, or sponsorship networks

Why you’ll love us.

Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.
We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching401K, Life/AD&D/STD/LTD, TuitionReimbursement, Pet Insurance, Generous vacation policy, and much more!
Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

#LI-AD1#LI-Remote #Bluehost

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.

Event Marketing Manager

Newfold Digital

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