Job Description

As Lifecycle Strategist on the Solutions team, you’ll explore and execute the early stages of the seller’s experience. This includes developing and defining the strategic framework and governance of Square’s post-signup lifecycle across all products and balance goals in seller experience and messaging impact. You’ll partner closely with product marketing managers to optimize campaign performance through strategic insights, experimentation, and journey mapping. You’ll collaborate with analysts to identify opportunities and make data-driven recommendations.

You’ll be an advocate for the seller experience and key consultant for the engineering and machine learning teams developing Square’s messaging, targeting, and personalization capabilities. You will partner with product and engineering teams within the Automation organization to define governance frameworks, including message pacing and prioritization.

You Will:

• Drive a cohesive post-signup lifecycle marketing strategy, co-owning KPIs with product marketing teams across the early stages of the seller journey
• Establish and report on centralized metrics that create accountability across teams to optimize for the seller experience and value driven for Square
• Partner with product marketing teams to develop and deliver on shared strategies to  improve the effectiveness of Square’s communications
  • Communicate learnings and insights, ensuring they are incorporated into future campaigns across owned messaging channels
  • Report on competitive intelligence insights, industry best practices, and benchmarks for email and contextual marketing
  • Generate and test data-driven hypotheses to improve journeys and campaigns, evaluate results, and evolve best practices to reflect learnings
  • Map ideal customer journey and adoption paths for multi-product sellers
• Partner with data science, product, and engineering teams to define and implement transparent governance frameworks
• Collaborate with analytics and global marketing teams to identify cross-product opportunities and execute multi-product campaigns and campaigns targeted to new, emerging, or under-engaged audiences

Qualifications

You Have:

• 5–7 years of data-driven lifecycle marketing experience, preferably at companies with complex product ecosystems
• Highly collaborative leadership skills and demonstrated success partnering with a variety of functions across a global organization of decentralized teams
• Strong business acumen and experience with core analytical concepts like LTV, incrementality, and experiment design
• Excellent written and verbal communication skill with proven ability to influence stakeholders and senior leadership
• Ability to think critically and develop creative solutions around technical or resource limitations
• Experience with customer engagement platforms. Familiarity with Iterable a plus.
• Exceptional organizational skills and can manage accountability across multiple workstreams