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Lifecycle Strategist
Solutions Team
Posted on 1/11/2023
INACTIVE
Locations
San Francisco, CA, USA • Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Data Science
Marketing
Communications
Requirements
  • 5-7 years of data-driven lifecycle marketing experience, preferably at companies with complex product ecosystems
  • Highly collaborative leadership skills and demonstrated success partnering with a variety of functions across a global organization of decentralized teams
  • Strong business acumen and experience with core analytical concepts like LTV, incrementality, and experiment design
  • Excellent written and verbal communication skill with proven ability to influence stakeholders and senior leadership
  • Ability to think critically and develop creative solutions around technical or resource limitations
  • Experience with customer engagement platforms. Familiarity with Iterable a plus
  • Exceptional organizational skills and can manage accountability across multiple workstreams
Responsibilities
  • Drive a cohesive post-signup lifecycle marketing strategy, co-owning KPIs with product marketing teams across the early stages of the seller journey
  • Establish and report on centralized metrics that create accountability across teams to optimize for the seller experience and value driven for Square
  • Partner with product marketing teams to develop and deliver on shared strategies to improve the effectiveness of Square's communications
  • Communicate learnings and insights, ensuring they are incorporated into future campaigns across owned messaging channels
  • Report on competitive intelligence insights, industry best practices, and benchmarks for email and contextual marketing
  • Generate and test data-driven hypotheses to improve journeys and campaigns, evaluate results, and evolve best practices to reflect learnings
  • Map ideal customer journey and adoption paths for multi-product sellers
  • Partner with data science, product, and engineering teams to define and implement transparent governance frameworks
  • Collaborate with analytics and global marketing teams to identify cross-product opportunities and execute multi-product campaigns and campaigns targeted to new, emerging, or under-engaged audiences
Square

1,001-5,000 employees

Digital payment processor
Company Overview
Square's mission is to ensure that all businesses are able to participate and thrive in the economy. The company is building infrastrucutre for online payments.