Full-Time

Senior Analyst

Business Intelligence

Confirmed live in the last 24 hours

Viral Nation

Viral Nation

201-500 employees

Influencer and social media marketing agency

Consumer Software
AI & Machine Learning

Senior

Remote in USA

Category
Business Research
Project Management
Strategy Development
Business & Strategy
Required Skills
Python
R
SQL
Looker
Data Analysis
Google Cloud Platform
Google Analytics
Requirements
  • Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred.
  • 5+ years of experience in marketing analytics, data analysis, or related roles. Marketing agency work experience preferred.
  • Experience with DSPs, Paid Media, and social media platforms preferred.
  • Experience in brand tracking and Brand Lift research preferred.
  • Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
  • Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
  • Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
  • Strong analytical skills with the ability to translate data into actionable insights and recommendations.
  • Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
  • Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Strong attention to detail and a passion for problem-solving and continuous improvement.
Responsibilities
  • Generate timely and accurate reports to communicate key findings, insights, and performance metrics to stakeholders using both primary and secondary research methods.
  • Generate actionable insights and recommendations to enhance marketing strategies and drive business growth.
  • Conduct secondary research to support Strategy proposals with data-backed insights.
  • Develop customized dashboards and presentations using BI tools to facilitate data-driven decision-making.
  • Manage and maintain marketing databases, ensuring data accuracy, integrity, and compliance with regulatory standards in collaboration with tech, product, and data engineering teams.
  • Contribute to the development and execution of team initiatives aimed at improving processes, methodologies, and capabilities.
  • Ensure data accuracy, consistency, and integrity through regular data validation and cleansing processes.
  • Mentor junior analysts and provide guidance on best practices for data analysis and interpretation.
  • Share knowledge and best practices with colleagues through training sessions, workshops, and internal forums.
  • Stay abreast of industry developments and best practices to provide strategic insights and recommendations.

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Company Stage

Late Stage VC

Total Funding

$178.3M

Headquarters

Chicago, Illinois

Founded

2014

Growth & Insights
Headcount

6 month growth

-12%

1 year growth

-5%

2 year growth

24%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven brand safety solutions enhances Viral Nation's market position.
  • Partnerships with Wind Sun Sky and VICE Studios expand content creation opportunities.
  • Expansion into gaming and lifestyle sectors increases revenue potential.

What critics are saying

  • Increased competition from agencies like Clear Digital challenges Viral Nation's market position.
  • Resource allocation issues may arise from multiple partnerships and projects.
  • Rapid AI technology evolution risks obsolescence of Viral Nation's proprietary solutions.

What makes Viral Nation unique

  • Viral Nation integrates influencer marketing with traditional media for broader audience reach.
  • The company uses AI-powered technologies for brand safety and social-first transformations.
  • Viral Nation partners with diverse media companies for multiplatform content creation.

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