Senior Campaign Manager

Job Description

Read this first: If you have what it takes for this job, but don’t meet all the criteria within the job description, we encourage you to apply. We’d like to connect with you to see what skills and experience you could bring to our team. 

DESCRIPTION: 

Publicis Media’s Central Activation team supports Publicis Agency clients by executing paid social campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis’ largest clients.  

The Senior Campaign Manager role is accountable for the successful implementation & execution of paid social campaigns for Publicis Media clients that are supported by Publicis Media’s Central Activation team.  

The ideal candidate should be familiar with platforms such as Meta Ads Manager, Tiktok Ads Manager, and Pinterest Ads Manager, have experience in paid social campaign management functions, including campaign builds, performance optimization principles & reporting capabilities. 

RESPONSIBILITIES:  

• Manage paid social campaigns while troubleshooting campaign delivery and performance issues 
• Act as lead for Campaign Managers, support queries and communicate activation best practices 
• Liaison with Planning/Strategy teams to ensure accuracy in media execution 
• Conduct full analysis of campaign performance, optimizations, issues, etc.  
• Work with internal teams to provide clients with recommendations and optimization strategies that align with campaign KPIs 
• Traffic all creatives into platform and set up campaigns prior to launch date 
• Maintain knowledge of media technology buying platforms and analytic tools 
• Analyze campaign performance and make strategic investment and tactical media optimizations 
• Develop insights based on campaign performance reporting 
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI’s 

Qualifications

• Bachelor’s degree  
• 3+ years of biddable media experience, with a focus on Social planning, activation, operations, etc. 
• 2+ years of experience working in platforms such as Meta/Tiktok/Pinterest Ads Manager, etc  
• Data-driven mindset 
• Proficient-to-Advanced Excel Expertise 
• Excellent written and verbal communication skills 
• Experience with ad tech platforms, manual bidding platforms, APIs, etc. 
• Excellent relationship building, diplomacy, and decision making skills with ability to think creatively 
• Proficiency with Microsoft office suite