Email Marketing Specialist
Posted on 2/13/2024
Feld Entertainment

1,001-5,000 employees

We create memories and moments that light up arenas, stadiums, and stages.
Company Overview
Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, Disney On Ice, Marvel Universe LIVE!, and Jurassic World Live Tour. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents.
Consumer Goods

Company Stage

N/A

Total Funding

N/A

Founded

1967

Headquarters

Palmetto, Florida

Growth & Insights
Headcount

6 month growth

2%

1 year growth

12%

2 year growth

22%
Locations
Ellenton, FL, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Adobe Creative Suite
Management
Salesforce
Marketing
HTML/CSS
PowerPoint/Keynote/Slides
CategoriesNew
Product
Growth & Marketing
Requirements
  • Bachelor’s Degree
  • 3+ years of work experience in a fast-paced, dynamic organization
  • Salesforce Marketing Cloud experience and proficiency
  • Knowledge of email campaign management tools, specifically Salesforce Marketing Cloud/ExactTarget
  • Knowledge of Ampscript/Salesforce Marketing Cloud programming or coding in emails
  • Excellent communication and presentation skills to all levels of management
  • Live Event experience preferred
  • Microsoft Office proficiency (Excel, Word, PowerPoint, Teams)
  • Experience working with database marketing
  • HTML and/or CSS experience
  • Adobe Creative Suite experience
  • Strong Time Management skills
  • COVID vaccination strongly encouraged for successful candidates
Responsibilities
  • Create and deploy email and SMS campaigns in support of organizational objectives
  • Consult with Promoters on campaign initiatives; recommend campaign elements and budgetary requirements for execution
  • Maintain situational awareness of projects in process and upcoming engagement needs
  • Engage with teams throughout the organization to ensure campaign elements are delivered on time and on budget
  • Plan subject line tests, hold-out tests, creative tests, and other testing elements to create learning
  • Share results with other team members
  • Ensure CAN-SPAM, COPPA, GDPR, CASL, CCPA, and DMA compliance when executing campaigns
  • Set up email campaign list selections
  • Attend relevant meetings and distribute content to the team as required
  • Report on campaign results
  • Provide insight on efforts, learnings, and suggested recommendations for future campaigns
  • Assist with other production duties as requested
Desired Qualifications
  • Ability to tell a story
  • International Touring Personnel experience
  • COVID vaccination
  • Experience in database marketing