Full-Time

Lead Associate Creative Director Experiential Marketing

Target

Target

10,001+ employees

Multi-channel retailer selling apparel, home, groceries

Compensation Overview

$114k - $205k/yr

Company Historically Provides H1B Sponsorship

New York, NY, USA

Hybrid

Hybrid work requires both on-site and virtual work at the assigned NYC location.

Bachelor's

Category
Growth & Marketing (1)
Required Skills
Adobe InDesign
Adobe Creative Suite
Adobe Photoshop
Adobe Illustrator

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Requirements
  • A four-year college degree or equivalent experience is required.
  • At least 7 years of relevant professional experience in experiential design or spatial design is required.
  • A strong portfolio demonstrating a breadth of experiential work is required.
  • Strong creative instincts, design judgment, and understanding of experiential creative development are required.
  • Strategic thinking and the ability to connect creative ideas to business goals are required.
  • Strong understanding of spatial design and environmental storytelling is required.
  • The ability to build relationships, collaborate, and inspire others through a clear point of view is required.
  • Excellent presentation, communication, and storytelling skills are required.
  • The ability to lead multiple complex projects in a fast-paced environment is required.
  • Proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop, is required.
  • Willingness and ability to travel and work flexible hours as needed to support activations is required.
Responsibilities
  • Lead the creative development of experiential concepts and environments from initial idea through execution.
  • Translate business objectives and marketing strategies into engaging experiences that connect with team members, guests, and key audiences.
  • Develop creative solutions across experiential touchpoints, including spatial design, scenic environments, content, digital experiences, presentations, lighting, music, and environmental storytelling.
  • Partner with Experiential Planners, Producers, Marketers, and Creative teams to ensure experiences are strategically grounded.
  • Provide creative leadership and direction to internal teams, agencies, production partners, and vendors throughout the creative process.
  • Maintain a high standard of design excellence while delivering clear, actionable, and timely feedback.
  • Balance multiple projects simultaneously while managing timelines, priorities, and budgets.
  • Stay connected to emerging trends in experiential marketing, retail, and culture.
  • Champion creative work that challenges convention and elevates the Target brand.
Desired Qualifications
  • Experience in retail, brand, or business-to-business environments is preferred.

Target is a large retailer that sells clothing, electronics, home goods, and groceries through about 2,000 stores and an online platform, and it also carries its own branded products. It works by stocking broad assortments and offering convenient shopping options, including same-day services, supported by owned brands and a strong online presence; customers can shop in stores or online and use the Target Circle loyalty program with flexible memberships. Its differentiators include the Design For All philosophy—high-quality, well-designed products at affordable prices—a wide lineup of owned brands, and a focus on rewards and convenience through its loyalty program and services, plus a commitment to sustainability via Target Forward. Target’s goal is to provide a convenient, relevant, and enjoyable shopping experience while pursuing a sustainable, community-minded business that gives back to neighborhoods.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Minneapolis, Minnesota

Founded

2005

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Simplify's Take

What believers are saying

  • Q2 2026 comparable sales rose 3.8%, and Target raised full-year guidance.
  • Target opened its 2,000th store and plans over 30 openings in 2026.
  • Next-day delivery now reaches over 50 metros, expanding free speedy fulfillment options.

What critics are saying

  • Fiddelke cut 1,800 corporate roles in October 2025 after prolonged sales declines.
  • DEI backlash, boycotts, and litigation damaged Target’s brand trust through 2026.
  • Tariffs and import exposure pressure pricing; a failed turnaround threatens Target’s relevance.

What makes Target unique

  • Target combines 2,000 stores with same-day, next-day, and Drive Up fulfillment.
  • Target Circle 360, Roundel, and Target Plus deepen recurring digital monetization.
  • Target’s owned-brand design still differentiates it from Walmart and Costco.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Growth & Insights

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-4%