Key responsibilities

• Oversee and drive demand generation plans with the purpose to progress and convert pipeline plus strengthen brand awareness in the region to attract and engage our target audience
• Own, develop and execute regionally targeted marketing campaigns that includes email marketing, webinars, digital, ABM, events, direct mail and other channels as you see fit
• Work closely with the sales teams to support revenue objectives and ensure alignment with marketing plans
• Work cross-functionality with sales, partnerships, product, customer success and other teams to develop and execute go-to-market programs
• Partner with the acquisition team to optimise our PPC, paid advertising, and landing page performances
• Keep abreast of industry trends, competition, and new opportunities for the region
• Track and measure all marketing programs and present data-driven insights to leads

Who we are looking for:

• 3-5 years of field marketing experience, preferably in B2B / SaaS
• Outstanding English written and spoken skills
• Ideally German fluent but if not at least experience working with the German market
• Proven experience in delivering marketing activity, including planning, prioritising and implementing strategy
• Proven ability to build relationships across a number of stakeholders, including sales, xDR, customer success, and product,
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
• Strong team collaboration skills. Self-motivated and extremely resourceful in driving projects forward.
• Deep understanding of local software market, culture, buying behaviours and local marketing strategies.
• Good understanding across a range of demand generation programs (SEM, Paid Social, SEO, website, webinars, field events, review sites, emails, content marketing etc.)
• Experience using marketing and sales tools such as Salesforce and Hubspot
• A positive attitude, team-oriented and optimistic