Full-Time

Sr. Product Marketing Manager

Funds

Confirmed live in the last 24 hours

PitchBook

PitchBook

1,001-5,000 employees

Provider of private market data and insights

Quantitative Finance
Financial Services

Compensation Overview

$145k - $165kAnnually

+ Bonus

Senior

San Francisco, CA, USA

Requires onsite presence in San Francisco for 3+ days a week, full-time during training.

Category
Product Marketing
Product
Required Skills
Market Research
Tableau
Salesforce
Data Analysis
Requirements
  • Education: Bachelor’s degree
  • Experience: 7+ years of B2B product marketing experience, preferably in SaaS. Financial services experience, particularly in asset management, is a plus
  • Proven Success: Demonstrated ability to lead effective product launch and relaunch programs, contributing to improved market position and revenue growth
  • Analytical Abilities: Strong analytical skills with the ability to extract data-driven insights and present them clearly to various internal audiences
  • Cross-functional Collaboration: Skilled in managing stakeholders across departments to achieve shared goals
  • Problem Solving: A critical thinker with strong problem-solving abilities who is comfortable working through ambiguity to find solutions
  • Organizational Skills: Excellent attention to detail, organizational skills, and a strong sense of urgency to ensure timely follow-through
  • Communication: Exceptional written and verbal communication skills
  • Project Management: Ability to manage multiple projects simultaneously in a fast-paced environment, maintaining a high level of attention to detail
  • Adaptability: A resourceful self-starter who is comfortable with ambiguity and adaptable to change
  • Team Player: Collaborative, team-oriented, and able to thrive in a dynamic and evolving environment
  • Technical Proficiency: Experience with marketing automation (preferably Marketo), CRM (preferably Salesforce), web analytics, and business intelligence tools (preferably Tableau)
  • Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
Responsibilities
  • Package key features and functions of the PitchBook platform by understanding target personas’ use cases and workflows
  • Develop persuasive messaging and positioning framework to support all channel activities, including internal enablement and customer-facing content
  • Manage large-scale launch programs, collaborating with Marketing leads to ensure cohesive execution and alignment with broader brand campaigns
  • Monitor and optimize launch performance while sharing actionable insights across the company
  • Identify opportunities to run relaunch activations
  • Define compelling product positioning and messaging that resonates with target customers and differentiates PitchBook in the marketplace
  • Leverage domain knowledge, customer feedback, internal expertise, and pipeline analytics to refine messaging frameworks, value propositions, use cases, and competitive plays
  • Develop and maintain a comprehensive 'bill of materials' to inform positioning, messaging, and competitive strategies across the company
  • Develop and execute GTM plans for new product launches and sales programs, identifying target customer segments, develop positioning strategies, and craft messaging frameworks
  • Collaborate cross-functionally to align on product priorities and ensure consistency in messaging and positioning
  • Partner with Marketing’s various functional and channel leads to best leverage the available channel mix and partner on decisions to achieve launch program objectives and KPIs
  • Use customer insights and market research to inform go-to-market strategies and product roadmaps
  • Work with Enablement, New Sales, Customer Success, and Learning & Development to create educational content and trainings, effective sales plays, and sales collateral to support sales, renewal, and expansion activities
  • Collaborate with New Sales and Customer Success leadership to achieve pipeline goals by refining messaging and driving differentiation
  • Conduct in-depth competitive analyses to understand the market landscape, identify opportunities, and mitigate potential threats
  • Discover new opportunities for your domain and customer segments through market research, learnings from past launch programs, and promotion of new product and service features
  • Monitor industry trends, competitors, and emerging technology relevant to your domain and customer segments
  • Support the vision and values of the company through role modeling and encouraging desired behaviors
  • Participate in various company initiatives and projects as requested

PitchBook provides detailed information on private market data, focusing on venture capital, private equity, and mergers and acquisitions (M&A). Its main product is the PitchBook Platform, which consists of various software applications that offer extensive data and insights to users. Clients, including investment professionals and business executives, subscribe to access this platform, which helps them make informed investment decisions and conduct due diligence. Unlike its competitors, PitchBook emphasizes a comprehensive database that covers a wide range of companies, deals, and industry players, making it a crucial resource for understanding market trends. The company's goal is to empower clients in the private capital market by providing them with the necessary tools and information to navigate investments effectively.

Company Stage

Acquired

Total Funding

$13.4M

Headquarters

Seattle, Washington

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for ESG data presents a new expansion opportunity for PitchBook.
  • AI-driven analytics can enhance PitchBook's platform with more precise insights.
  • Growing SPAC mergers demand detailed data, which PitchBook can capitalize on.

What critics are saying

  • Leadership transition risk as founder John Gabbert steps down from CEO role.
  • Increased competition from platforms like Intapp's DealCloud challenges PitchBook's market position.
  • Potential over-reliance on North American markets exposes PitchBook to regional downturns.

What makes PitchBook unique

  • PitchBook offers comprehensive data on venture capital, private equity, and M&A.
  • The PitchBook Platform provides award-winning software applications for unparalleled data insights.
  • PitchBook serves a diverse clientele, including investment professionals and business executives.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible work program

Generous PTO

Paid sick days

Company-wide days off

Learning & development opportunities

401k & company matching

Medical, dental and vision insurance

HSA+FSA Accounts

Paid parental leave

Transportation stipend

Team building & company-wide events