Senior Staff DevOps Engineer

From visible to verified: A new layer of fraud protection. As fraudsters grow more sophisticated, Gen2X can help retail manufacturers and suppliers gain control, protect their brand reputation, and preserve consumer trust. Key takeaways: * Fraud is a persistent and growing challenge for retail brands, putting their revenue and reputation at risk. * Breakthrough Gen2X innovations empower supply chain leaders to push back on fraud. * Rising Gen2X adoption means brands can authenticate their goods automatically, at scale. Counterfeiting and fraud within the supply chain are prevalent and on the rise. These issues cost brands real money, may harm consumers, and existing retail systems aren't keeping up with increasingly sophisticated schemes. As Impinj's recent Supply Chain Integrity Outlook 2026 report revealed, 80% of retail manufacturers and suppliers reported brand reputation or revenue impact from counterfeits in the past year. The U.S. Chamber of Commerce reports that counterfeit goods account for nearly half a trillion dollars in global trade. While some counterfeit goods hit consumers in their pocketbooks, others - like counterfeit health and beauty items like cosmetics, medications, shampoo, and body lotions - may even pose health risks. Simultaneously, fraud is growing more elaborate. Many retail manufacturers and suppliers report fraudulent shipping issues like fictitious pickups and shipment manipulation. These schemes are designed to exploit gaps in visibility and verification across the supply chain. The impact isn't just operational. According to the survey, 91% of U.S. consumers are confident the items they buy from major retailers or brands are authentic. But that trust only goes so far. Most say they are likely to stop buying products from brands that unknowingly sell them a counterfeit or fake product. When fraudulent goods are allowed into legitimate retail supply chains, brands risk lost sales and eroded trust, which is difficult and costly to rebuild. Counterfeit products are not going away, and fraudsters are more sophisticated, organized, and opportunistic than ever before. Fortunately, there's a solution. Endpoint IC Verification: A new layer of protection against fraud and counterfeits. RAIN RFID has become synonymous with retail and supply chain ROI, delivering rich, item-level data that improves inventory visibility and traceability from manufacturing through the supply chain and point of sale, and eventually to consumer use. Recently, Impinj announced breakthrough Gen2X innovations, including Impinj Endpoint IC Verification, which allows RAIN readers and printers to verify - during normal inventory and with no speed penalty - whether a tag contains an authentic Impinj endpoint IC. Now, item authenticity can be verified automatically, at scale, using the same infrastructure many retailers are already relying on for inventory visibility. For example, a brand receiving a shipment can automatically flag items with non-authentic tags during standard intake, before the goods even reach the retailer or the sales floor. What used to be a manual inspection or worse, go undetected, can now be caught in real time. Building supply chains that are both visible and secure. More sophisticated fraud and counterfeiting schemes demand evolving supply chains. Leading IoT device partners are adopting Gen2X-enabled solutions that unlock new capabilities, such as protecting against counterfeits and fraud, for their retail customers. With innovations like Impinj Endpoint IC Verification and Gen2X enhancing the power of RAIN RFID, supply chain leaders can identify fraud earlier, verify product authenticity, and maintain confidence that the goods moving through their networks are exactly what they claim to be. Download the full Supply Chain Integrity Outlook 2026 report to see how supply chain leaders are investing to strengthen visibility, improve data accuracy, and build more resilient supply chains. * Article tagged as: - Authentication Blog Retail Impinj Endpoint ICs Friday, March 27, 2026 Pedro Garza Endpoint IC Sales-Americas Pedro Garza partners with ecosystem leaders to advance how RFID and IC innovation bridge the physical and digital worlds into sources of business intelligence.

IPG Photonics shares fell 5.1% following weaker-than-expected sales growth from Taiwan Semiconductor Manufacturing Company, raising concerns about broader semiconductor industry demand. TSM reported 2026 sales growth tracking at 30% year-over-year, below the 33% consensus estimate. The decline comes amid existing challenges for IPG Photonics. Twelve days ago, the company's shares dropped 8% after an unfavorable German patent infringement ruling regarding certain laser products sold in seven European countries. The ruling affected less than 1% of total sales, though IPG plans to appeal. Despite today's decline, IPG Photonics is up 55.5% year-to-date but remains 24.4% below its February 2026 52-week high of $153.91. The stock currently trades at $116.35 per share.

Analog semiconductor stocks delivered a satisfactory Q4, with the 14 companies tracked reporting revenues that beat consensus estimates by 0.8%. Share prices have held steady, up 1.9% on average since results. Impinj, a maker of radio-frequency identification hardware and software, reported revenues of $92.85 million, up 1.4% year on year and in line with expectations. However, next quarter's revenue guidance missed analysts' expectations significantly. The stock has fallen 17.9% since reporting and currently trades at $126.25. Skyworks Solutions delivered the strongest performance, reporting revenues of $1.04 billion, down 3.1% year on year but outperforming expectations by 3.4%. The stock is up 7% since reporting and trades at $59.88.