Simplify Logo

Full-Time

Growth Marketing Analyst

Confirmed live in the last 24 hours

Acrisure

Acrisure

1,001-5,000 employees

Insurance broker specializing in risk management

Consulting
Financial Services

Junior, Mid

Boston, MA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree.
  • 2+ years of experience in marketing and media strategy, preferably in a fast-paced and high-growth environment.
  • Proven experience (2+ years) in managing paid search or paid social campaigns with combined budgets exceeding $1 million annually at an agency or direct-to-consumer brand.
  • Strong analytical skills with the ability to analyze campaign data, derive insights, and implement optimization strategies.
  • Creative mindset with the ability to develop compelling ad copy that aligns with each product offering.
  • Proficient in leveraging analytics tools (e.g., Google Analytics, Google Ads, Microsoft Ads, Meta Ads, Tableau, etc.) to track and measure campaign performance.
  • Strong understanding of audience segmentation and targeting strategies to drive relevant traffic and maximize conversions.
  • Experience with A/B & multivariate testing, conversion rate optimization, and landing page optimization to improve campaign performance.
  • Up-to-date knowledge of industry trends, emerging channels, and new advertising technologies in the paid media space.
  • Excellent communication skills and the ability to collaborate with cross-functional teams
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
Responsibilities
  • Implement comprehensive paid media strategies across various channels, including but not limited to paid search, paid social, display, video, and programmatic advertising.
  • Manage the day-to-day campaign operations, including setting up campaigns, optimizing bids, writing ad copy, selecting landing pages and more.
  • Create a roadmap for continual innovative testing (A/B & multivariate) to drive growth and ongoing optimization efficiencies and achieve performance targets.
  • Conduct competitive analysis to identify gaps and opportunities, and develop strategies to differentiate our brand and maximize campaign effectiveness.
  • Track, analyze, and report on key performance indicators (KPIs) and provide regular performance updates and recommendations.
  • Aggregate and distill data from multiple sources to draw actionable conclusions that can be measured and reported.
  • Conduct keyword research to identify relevant search terms and optimize ad copy to maximize reach and engagement.
  • Partner with creative resources to develop ad messaging and assets by utilizing data to inform the initial strategy and ongoing optimizations.

Acrisure is an insurance broker that provides insurance and risk management services to a variety of clients, including business owners and private equity firms. The company operates through a network of independent insurance agencies, known as Agency Partners, which allows it to offer personalized solutions while leveraging global resources. This partnership model enables Acrisure to grow rapidly and serve clients across different sectors such as agriculture, arts, entertainment, and waste management. By forming strong relationships with local agencies, Acrisure ensures that clients receive high-quality service tailored to their needs. The company generates revenue by earning commissions and fees from insurance policies sold through its partners, creating a mutually beneficial relationship that supports both Acrisure and its Agency Partners.

Company Stage

N/A

Total Funding

$7.1B

Headquarters

Grand Rapids, Michigan

Founded

2005

Growth & Insights
Headcount

6 month growth

25%

1 year growth

56%

2 year growth

113%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acrisure's continuous growth and expansion create numerous career advancement opportunities for employees.
  • The company's innovative approach and diverse client base provide a dynamic and stimulating work environment.
  • Recognition for community impact, such as the John V. Heher Humanitarian Award, highlights Acrisure's commitment to corporate social responsibility.

What critics are saying

  • The rapid pace of acquisitions and expansion may lead to integration challenges and operational inefficiencies.
  • High competition in the insurance and risk management market could pressure Acrisure to continuously innovate and differentiate itself.

What makes Acrisure unique

  • Acrisure's unique model of partnering with independent local agencies allows it to combine local expertise with global resources, setting it apart from traditional insurance brokers.
  • The company's rapid expansion through strategic acquisitions, such as FinCred and GBS, enhances its market presence and service offerings.
  • Acrisure's focus on innovation, including expanding into cyber services, positions it as a forward-thinking player in the insurance and risk management sector.