Full-Time

Associate – Email Marketing

Posted on 4/23/2024

Kiva

Kiva

201-500 employees

Global marketplace for crowd-funded micro-loans

Consumer Goods

Compensation Overview

$55,000 - $70,000Annually

Junior

Remote in USA

Required Skills
Marketing
Requirements
  • 1-2 years of email marketing experience
  • Experience using an ESP like Iterable, Braze, Klaviyo, etc.
  • Strong understanding of email marketing best practices
  • Strong customer advocate
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Creative thinker with the ability to generate innovative ideas
  • Strong business acumen with the ability to think strategically and innovatively
  • Strong organizational and project management skills
  • Excellent communication and collaboration skills
  • Alignment with Kiva's mission of improving financial access for all
Responsibilities
  • Manage strategy, execution, and optimization of marketing across all owned channels (email and on-site)
  • Manage email marketing calendar, scheduling, and deployment
  • Conduct A/B testing to optimize campaign effectiveness
  • Monitor and analyze campaign performance and conduct robust reporting to understand campaign and channel effectiveness
  • Combine creative thinking with data-informed strategy to develop new campaign ideas and channel optimizations
  • Collaborate with internal Creative Studio to develop high-performing creative assets
  • Work cross-functionally with Product, Customer Success, Engineering, Finance, and other teams
  • Stay updated on industry trends, best practices, and new technologies in email marketing to continuously improve campaign performance
  • Have an understanding of CAN-SPAM and other regulatory requirements for email marketing to ensure deliverability and compliance

Kiva (www.kiva.org) is a mission-driven technology non-profit. We run a global marketplace platform for crowd-funded micro-loans to serve the financially excluded in sectors such as education, water, clean energy, and refugee resettlement. Kiva combines the culture and approach of an internet start-up with a mission to alleviate poverty. We aim to drive social impact and enable opportunity while providing a borrower-to-lender connection: “Loans that change lives." In just 15 years, Kiva has raised nearly $1.5 billion in loan capital for more than 2 million borrowers in 84 countries. Kiva’s lenders fund over $1 million in loans every 3 days. Headquartered in San Francisco, Kiva's team has 100+ employees and 450+ volunteers worldwide.

Company Stage

Seed

Total Funding

$13.5M

Headquarters

San Francisco, California

Founded

2005

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%

Benefits

Medical, dental, and vision insurance

Unlimited PTO

$750 stipend for continuing education

Parental leave

401(k) plan

Community building activities

INACTIVE