Dir – Digital

WTVF, The E.W. Scripps CBS affiliate in Nashville, Tennessee is seeking a Digital Director who will oversee the station’s digital content and operations. Depending on market size, may manage a team of digital content producers.

WHAT YOU’LL DO:

• Execute local digital content in alignment with station content strategy to achieve business goals.

• Partner with local sales management to achieve revenue targets and capitalize on alternate revenue streams, including passive revenue.

• Manage the functionality of station website, and all other assigned digital platforms, such as mobile, tablet, social and third-party/syndicated.

• Collaborate with corporate content team on implementation, support and training for current and new products and platforms.

• Work with the local News Director to create and manage internal systems and processes to keep all digital platforms current, and competitive with local news and information 24 hours a day, 7 days a week.

• Optimize pages and sections of the website for search engine optimization (SEO).

• Track monthly analytics, including standard web, advertiser, video, mobile and social.

• Work closely with all departments (including News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs.

• Conceptualize and create new content areas on the website and may manage others engaged in similar assignments.

• Work with site partners and advertisers to create and maintain web content, including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into sites or apps.

• May perform some design of advertiser creative.

• Troubleshoot any and all website problems.

• Perform other duties as assigned.

WHAT YOU’LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience

• Generally 10+ years of experience in closely related field preferred

• Prior managerial experience preferred

WHAT YOU’LL BRING:

• Ability to multi-task and prioritize in a fast-paced newsroom environment

• Ability to meet deadlines

• Proven ability to work collaboratively with editorial, sales and marketing leaders

• Strong sense of initiative and focus on continuous learning

• Strong understanding of analytics for digital audience, engagement and revenue

• Ability to build strong relationships at all levels of the organization

• Demonstrated entrepreneurial abilities, with start-up business/project skills strongly preferred

• Demonstrated change management skills

• Persuasive, encouraging and motivating

• Working knowledge of online content management systems (CMSs) and HyperText Markup Language (HTML)

• Working knowledge of web design/development applications

• Knowledge of social media and search engine optimization (SEO) concepts, and a rich understanding of all things digital including video, mobile and tablet applications

• Demonstrated success in growing social media audiences and communities

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SCRIPPS’ COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP)is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.