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Full-Time

Principal Product Marketing Manager

Confirmed live in the last 24 hours

Circle

Circle

1,001-5,000 employees

Provides regulated digital currency USDC

Consulting
Hardware
Fintech
Crypto & Web3
Financial Services

Compensation Overview

$175k - $225kAnnually

+ Bonus + Equity + Benefits

Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred
  • Deep knowledge of blockchain, digital currency, fintech, and capital markets
  • Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products
  • Experience with driving GTM strategy and execution alongside highly cross-functional teams
  • Highly independent and motivated to go deep in the tech and learn
  • Thrives in unstructured environments and builds order in chaos
  • Familiarity with Slack, Google Workspace, Coda, and macOS
Responsibilities
  • Serving as the subject matter expert on our products’ features and benefits, competitive landscape, customer segmentation, and platform narrative for developers
  • Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives
  • Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products
  • Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies)

Circle offers USDC, a regulated digital currency that enables near-instant, near-zero cost settlements and fully programmable capabilities, facilitating over $1.4 trillion in transactions. The main technologies/methods used include public blockchains for payments and financial applications.

Company Stage

Seed

Total Funding

$1.2B

Headquarters

Boston, Massachusetts

Founded

2013

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Achieving MiCA compliance and an EMI license from France positions Circle for significant growth and acceptance in the European market.
  • The partnership with Chainlink could drive institutional adoption of stablecoins, opening new revenue streams and enhancing Circle's market position.
  • Circle's focus on regulatory compliance and strategic partnerships may attract more developers and financial institutions to its platform, fostering innovation and expansion.

What critics are saying

  • Regulatory changes and compliance costs in different jurisdictions could impact Circle's operational efficiency and profitability.
  • The competitive landscape of stablecoins is intense, with major players like Tether and Binance USD posing significant challenges.

What makes Circle unique

  • Circle's compliance with the EU's MiCA regulations and attainment of an EMI license from France sets it apart as a leader in regulatory adherence within the stablecoin market.
  • The strategic partnership with Chainlink to expand stablecoin utility for institutions highlights Circle's commitment to integrating stablecoins into mainstream financial systems.
  • Circle's dual offering of USDC and EURC stablecoins provides a diversified approach to stablecoin issuance, catering to both USD and Euro markets.

Benefits

Paid time off - We offer flexible paid time off — take what you need as long as it works with you and your team, and all Circle employees get mobile phone and home office reimbursements.

Health coverage - No matter where you live, we offer a market competitive suite of benefits. Enroll in health, dental, vision, disability, and life insurances, and Circle covers some or all of the premiums.

Invested in your future - All U.S. full-time and part-time employees enjoy 401(k) and pensions (with 4% company match if you contribute 5% or more), and share Circle’s success via company equity awards.

Learning & development - Your individual growth and development is important to us and we provide the resources to help you grow your career while at Circle.