Product Marketing Manager

Posted on 9/18/2023

INACTIVE

51-200 employees

Data-driven healthcare access optimization software platform

Company Overview

DexCare, incubated at one of the nation's largest health systems, Providence, offers a unique data-driven platform that orchestrates digital demand and health system capacity across all lines of care, providing a unified, fully-digitized experience for consumers. The company's intelligent navigation and load balancing capabilities optimize resources to meet both consumer demand and health system business goals, resulting in significant cost savings, increased patient influx, and high patient satisfaction. With its platform powering the digital engines of leading health systems across the U.S., DexCare stands out for its ability to co-design solutions that amplify existing IT infrastructure, thereby enhancing the value and efficiency of healthcare delivery.

AI & Machine Learning

Data & Analytics

Company Stage

Series C

Total Funding

$145M

Founded

2021

Headquarters

Seattle, Washington

Growth & Insights

Headcount

6 month growth

↑ 22%

1 year growth

↑ 64%

2 year growth

↑ 257%

Locations

Seattle, WA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Confluence

Marketing

Sales

Salesforce

CategoriesNew

Growth & Marketing

Requirements

Product Messaging and Positioning:
Develop a deep understanding of our customer segments and buyer personas to differentiate our value proposition and expand types of users and use cases for DexCare
Craft compelling narratives that clearly communicate DexCare's value proposition and address buyer persona pain points
Collaborate with the broader marketing team to ensure consistent brand messaging and integration of product messaging into broader campaigns
Go-to-Market Strategy and Competitive Analysis:
Stay up to date on industry trends, market dynamics, and competitive landscape to identify opportunities and threats
Contribute to the development and execution of go-to-market plans for new product launches, ensuring cross-functional alignment and a coordinated marketing approach
Conduct regular analysis of competitors' products and marketing strategies to inform our own approach
Content Creation and Sales Enablement:
Collaborate with the sales team to provide them with the necessary tools, resources, and training to effectively communicate the value of our products to prospects and customers
Create a variety of marketing content such as product collateral, sales enablement materials, presentations, website content, infographics, and blog posts
Support the development and execution of marketing campaigns, including digital marketing, events, and promotions, to drive product awareness, demand, and adoption
Bachelor's degree in Marketing, Business, or related field
5+ years of experience in product marketing, marketing, or a related role
Strong written and verbal communication skills
Ability to translate technical details for a non-technical audience
Excellent teamwork and collaboration skills
Highly organized with strong project management abilities
Note: Our tech stack is built with Confluence, SharePoint, Salesforce, Groove, and Gong

Desired Qualifications

Experience in healthcare technology, preferably patient engagement, and access solutions a plus
Passion, enthusiasm, energy, humor, team player mentality and the ability to convey this through communication and presentation skills
Intellectually curious; you want to understand everything about our customers & market opportunity
Comfortable working in a complex and ever-changing environment

DexCare is seeking a dynamic and detail-oriented Product Marketing Manager to join our team. As a Product Marketing Manager, you will support go-to-market plans, working in partnership with the DexCare product, marketing, and sales teams to shape positioning and messaging, analyze competitive intelligence, build product launch strategies, develop sales enablement content, and drive feature engagement through ongoing marketing programs.

This position reports to the Director of Product Marketing. This is a full-time role that can be Seattle based or remote. The Chief Marketing Officer and most of the marketing team works out of the Seattle headquarters. If remote (outside WA), this person would need to travel to work from the Seattle office at least quarterly.

Role is based out of our Seattle HQ (Eastlake area) 2 days/week.

Requirements

Product Messaging and Positioning:
Develop a deep understanding of our customer segments and buyer personas to differentiate our value proposition and expand types of users and use cases for DexCare
Craft compelling narratives that clearly communicate DexCare’s value proposition and address buyer persona pain points
Collaborate with the broader marketing team to ensure consistent brand messaging and integration of product messaging into broader campaigns

Go-to-Market Strategy and Competitive Analysis:
Stay up to date on industry trends, market dynamics, and competitive landscape to identify opportunities and threats
Contribute to the development and execution of go-to-market plans for new product launches, ensuring cross-functional alignment and a coordinated marketing approach
Conduct regular analysis of competitors’ products and marketing strategies to inform our own approach

Content Creation and Sales Enablement:
Collaborate with the sales team to provide them with the necessary tools, resources, and training to effectively communicate the value of our products to prospects and customers
Create a variety of marketing content such as product collateral, sales enablement materials, presentations, website content, infographics, and blog posts
Support the development and execution of marketing campaigns, including digital marketing, events, and promotions, to drive product awareness, demand, and adoption

Qualifications

Bachelor’s degree in Marketing, Business, or related field
5+ years of experience in product marketing, marketing, or a related role
Strong written and verbal communication skills
Ability to translate technical details for a non-technical audience
Excellent teamwork and collaboration skills
Highly organized with strong project management abilities

Note: Our tech stack is built with Confluence, SharePoint, Salesforce, Groove, and Gong

Preferred Experience

Experience in healthcare technology, preferably patient engagement, and access solutions a plus
Passion, enthusiasm, energy, humor, team player mentality and the ability to convey this through communication and presentation skills
Intellectually curious; you want to understand everything about our customers & market opportunity
Comfortable working in a complex and ever-changing environment

Who is DexCare?

Time is our most precious resource. This is especially true in healthcare. Innovative health systems across the U.S. use DexCare to find time. We help them ensure patients discover care faster, shorten patient waits, flexibly match access across care settings, thoughtfully and efficiently apply clinical expertise, create superior patient-clinician experiences, and ultimately deliver better health. It works for health systems because it was built inside one. DexCare launched from within Providence to fill a critical gap in the technology landscape — balancing supply and demand by amplifying existing marketing, IT, and operational infrastructure. By matching patients to the right clinician, at the right time, in the right setting, DexCare breaks the unsustainable cycle of shortages and long waits, finding more time for what is really important.

DexCare recently closed a $75 million Series C funding round led by ICONIQ Growth – the San Francisco-based firm, which invests in transformative, sector-creating companies. Together, DexCare and its partners have the runway to modernize the legacy, data-and-platform infrastructures to realize a healthcare ecosystem that works for everyone. Our investment partners also include MGB, Transformation Capital, Kaiser Permanente Ventures, Define Ventures, and Frist Cressey Ventures.

What is DexCare?

DexCare is a digital care orchestration platform to manage the logistics of digital-care delivery. The platform enables healthcare systems to forecast demand and manage how and where care is merchandised to consumers – throughout the digital ecosystem. By harmonizing complex, legacy datasets, DexCare resolves workforce constraints, and provides the levers to precisely coordinate scheduling, across services and modalities, to optimize capacity and reduce operational costs. Today, DexCare serves more than 57-million patients across our leading U.S. health system clients, such as Kaiser Permanente, Providence, Texas Health Resources, and Community Health Network. Join us, as we usher in a new era of digital-care access, where health systems can track and deliver every hour of capacity and where consumers can get care with digital ease.

For more information, visit www.dexcare.com or follow us on LinkedIn.

Why DexCare?

·Mission-driven

·Competitive compensation and equity

·Driven and passionate culture

·Accomplished team

·Innovative solution to a proven customer need

·Customer and revenue traction

·Venture-backed (Series C stage)

DexCare is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. DexCare does not exclude people or treat them differently because of race, color, national origin, age, disability, or sex. DexCare provides reasonable accommodation to all applicants who require such accommodation to apply for the position or to perform the essential functions of the job.