Full-Time

Director – Product Marketing

Pcie/CXL/Ualink

Posted on 6/18/2024

Astera Labs

Astera Labs

201-500 employees

Provides semiconductor connectivity solutions for AI

Compensation Overview

$192k - $260kAnnually

Expert

Santa Clara, CA, USA

Requires in-person presence in Santa Clara with travel to customers.

Category
Product Marketing
Product
Required Skills
Market Research
Requirements
  • Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred
  • 12+ years of experience in product line management or product marketing roles within the semiconductor industry, with a proven track record of launching and marketing successful semiconductor products
  • Deep understanding of PCIe, CXL or Ethernet technologies and their applications in cloud and AI infrastructure
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable product marketing strategies
  • Excellent communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling manner
  • Proven ability to collaborate effectively with cross-functional teams and drive consensus in a fast-paced, dynamic environment
  • Results-oriented mindset with a focus on driving measurable impact and achieving business objectives
  • Experience working with customers and partners to understand their needs and drive product adoption
  • Experience with customer negotiation and influencing successful pricing strategies
  • Willingness to travel as needed for customer meetings, industry events, and conferences
Responsibilities
  • Develop and execute comprehensive product marketing strategies and plans across multiple high-speed semiconductor and hardware connectivity products
  • Define compelling product positioning and messaging that differentiates our products in the market and resonates with our target customers
  • Conduct market research, competitive analysis, and customer insights to identify market trends, customer needs, and opportunities for product innovation
  • Collaborate closely with cross-functional teams including product line management, engineering, sales, and corporate marketing to align on product roadmap, features, and launch plans
  • Lead the development of high-impact marketing collateral including presentations, blogs, whitepapers, and case studies to support product sales and adoption
  • Develop engaging cross-product sales enablement collateral, perform regular training sessions with customer-facing teams and support strategic sales activities
  • Drive product launches and promotions, ensuring successful execution and measurable impact on product revenue and market share
  • Serve as a product evangelist internally and externally, representing our products at industry events, conferences, press/analyst presentations and customer engagements
  • Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and drive continuous improvement

Astera Labs provides semiconductor-based connectivity solutions aimed at improving the performance of cloud and artificial intelligence (AI) infrastructure. Their products, which include PCIe, CXL, and Ethernet solutions, are designed to facilitate high-speed data transfer, addressing challenges like the 'memory wall' that can hinder computing performance. The company serves clients in the growing cloud AI market, including data centers and businesses that depend on advanced computing capabilities. Unlike many competitors, Astera Labs has been recognized for its contributions to the semiconductor industry, highlighting its commitment to innovation and leadership. The goal of Astera Labs is to enhance the efficiency and speed of data transfer in AI applications, ensuring that their clients can meet the demands of modern technology.

Company Size

201-500

Company Stage

IPO

Total Funding

$200.8M

Headquarters

Santa Clara, California

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Relocation to San Jose triples office space, supporting future growth and operations.
  • Significant investments from firms like Wellington reflect strong investor confidence.
  • Participation in high-profile conferences could lead to strategic collaborations.

What critics are saying

  • Emerging semiconductor companies could erode Astera Labs' market share.
  • Rapid tech advancements may outpace Astera Labs' product development cycle.
  • Relocation to a larger facility may increase operational costs, impacting profitability.

What makes Astera Labs unique

  • Astera Labs offers the industry's first PCIe 6 switch, Scorpio, for AI and cloud.
  • The company integrates AI with biotechnology, diversifying beyond traditional semiconductor applications.
  • Astera Labs partners with major tech firms, enhancing its connectivity solutions' credibility.

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Benefits

401(k) Retirement Plan

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

21%
EIN News
Feb 25th, 2025
Astera Labs to Participate in the Morgan Stanley Technology, Media & Telecom Conference

/EIN News/ - SANTA CLARA, Calif., Feb. 25, 2025 (GLOBE NEWSWIRE) - Astera Labs (Nasdaq: ALAB), a global leader in semiconductor-based connectivity solutions for AI and cloud infrastructure, today announced that it will participate in the Morgan Stanley Technology, Media & Telecom Conference on March 4, 2025.

MarketBeat
Jan 20th, 2025
Oak Ridge Investments LLC Makes New $284,000 Investment in Astera Labs, Inc. (NASDAQ:ALAB)

Oak Ridge Investments LLC makes new $284,000 investment in Astera Labs, Inc. (NASDAQ:ALAB).

Investor's Business Daily
Jan 7th, 2025
Amazon, Google Power These Best IPOs 2024 To New Highs; Reddit Trounces Palantir

Along with Reddit, the best IPO stocks for 2024 were Astera Labs (ALAB), Loar (LOAR) and Rubrik (RBRK).

GlobeSt
Dec 31st, 2024
AI Boom Generates Another Big Office Lease in Silicon Valley

Astera Labs, a leading provider of semiconductor-based connectivity chips and a strategic partner of AI giant Nvidia, is relocating its headquarters from Santa Clara to an office campus in San Jose, roughly tripling its footprint to about 154K SF.

MarketBeat
Dec 15th, 2024
Wellington Management Group LLP Makes New $16.03 Million Investment in Astera Labs, Inc. (NASDAQ:ALAB)

Wellington Management Group LLP makes new $16.03 million investment in Astera Labs, Inc. (NASDAQ:ALAB).

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