Full-Time

Director – Product Marketing

Pcie/CXL/Ualink

Posted on 6/18/2024

Astera Labs

Astera Labs

201-500 employees

Provides semiconductor connectivity solutions for AI

Compensation Overview

$192k - $260k/yr

Expert

Santa Clara, CA, USA

Requires in-person presence in Santa Clara with travel to customers.

Category
Product
Required Skills
Market Research
Requirements
  • Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred
  • 12+ years of experience in product line management or product marketing roles within the semiconductor industry, with a proven track record of launching and marketing successful semiconductor products
  • Deep understanding of PCIe, CXL or Ethernet technologies and their applications in cloud and AI infrastructure
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable product marketing strategies
  • Excellent communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling manner
  • Proven ability to collaborate effectively with cross-functional teams and drive consensus in a fast-paced, dynamic environment
  • Results-oriented mindset with a focus on driving measurable impact and achieving business objectives
  • Experience working with customers and partners to understand their needs and drive product adoption
  • Experience with customer negotiation and influencing successful pricing strategies
  • Willingness to travel as needed for customer meetings, industry events, and conferences
Responsibilities
  • Develop and execute comprehensive product marketing strategies and plans across multiple high-speed semiconductor and hardware connectivity products
  • Define compelling product positioning and messaging that differentiates our products in the market and resonates with our target customers
  • Conduct market research, competitive analysis, and customer insights to identify market trends, customer needs, and opportunities for product innovation
  • Collaborate closely with cross-functional teams including product line management, engineering, sales, and corporate marketing to align on product roadmap, features, and launch plans
  • Lead the development of high-impact marketing collateral including presentations, blogs, whitepapers, and case studies to support product sales and adoption
  • Develop engaging cross-product sales enablement collateral, perform regular training sessions with customer-facing teams and support strategic sales activities
  • Drive product launches and promotions, ensuring successful execution and measurable impact on product revenue and market share
  • Serve as a product evangelist internally and externally, representing our products at industry events, conferences, press/analyst presentations and customer engagements
  • Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and drive continuous improvement

Astera Labs provides semiconductor-based connectivity solutions aimed at improving the performance of cloud and artificial intelligence (AI) infrastructure. Their products, which include PCIe, CXL, and Ethernet solutions, are designed to facilitate high-speed data transfer, addressing the challenges posed by the 'memory wall' that can limit computing performance. The company serves clients in the growing cloud AI market, including data centers and businesses that depend on AI and cloud applications. Astera Labs distinguishes itself from competitors through its focus on overcoming memory access limitations and has received recognition in the semiconductor industry for its contributions. The company's goal is to lead in the development of connectivity solutions that enhance high-performance computing.

Company Size

201-500

Company Stage

IPO

Headquarters

Santa Clara, California

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Astera Labs' PCIe 6.0 technology collaboration with Micron achieves 27 GB/s speeds.
  • Recent investments by Vestor Capital and Great Lakes Advisors boost growth potential.
  • Dr. Craig Barratt's board appointment brings valuable tech industry expertise.

What critics are saying

  • Emerging competition in PCIe 6.0 technology could create market tensions.
  • Rapid tech advancements may challenge Astera Labs' innovation pace.
  • Significant investments may pressure Astera Labs to deliver high returns.

What makes Astera Labs unique

  • Astera Labs specializes in PCIe, CXL, and Ethernet connectivity solutions for AI infrastructure.
  • The company addresses the 'memory wall' issue, enhancing computing performance.
  • Astera Labs partners with leading processor vendors and cloud service providers.

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Benefits

401(k) Retirement Plan

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

3%

2 year growth

2%
The Next Platform
Mar 28th, 2025
Future Proofing Inference Servers With PCI-Express Switches

At the GPU Technical Conference 2025 last week, Astera Labs did two things.

MarketBeat
Mar 23rd, 2025
Vestor Capital LLC Makes New $13.54 Million Investment in Astera Labs, Inc. (NASDAQ:ALAB)

Vestor Capital LLC makes new $13.54 million investment in Astera Labs, Inc. (NASDAQ:ALAB).

MarketBeat
Mar 15th, 2025
Great Lakes Advisors LLC Makes New $10.22 Million Investment in Astera Labs, Inc. (NASDAQ:ALAB)

Great Lakes Advisors LLC makes new $10.22 million Investment in Astera Labs, Inc. (NASDAQ:ALAB).

ExtremeTech
Mar 10th, 2025
Micron's First PCIe 6.0 SSD Hits 27GBps

Toms also reported that Astera is working on a new signal booster for PCIe devices using riser cards and extenders.

StorageReview
Mar 10th, 2025
Astera Labs Demonstrates PCIe 6.0 SSD Reaching 27 GB/s

At DesignCon 2025, Astera Labs demonstrated PCIe 6.x interoperability, highlighting the significant potential of next-generation storage connectivity.

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