Full-Time

Director – Product Marketing

Pcie/CXL/Ualink

Confirmed live in the last 24 hours

Astera Labs

Astera Labs

201-500 employees

Provides semiconductor connectivity solutions for AI

Data & Analytics
Hardware
AI & Machine Learning

Compensation Overview

$192k - $260kAnnually

Expert

Santa Clara, CA, USA

Requires in-person presence in Santa Clara with travel to customers.

Category
Product Marketing
Product
Required Skills
Market Research
Requirements
  • Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred
  • 12+ years of experience in product line management or product marketing roles within the semiconductor industry, with a proven track record of launching and marketing successful semiconductor products
  • Deep understanding of PCIe, CXL or Ethernet technologies and their applications in cloud and AI infrastructure
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable product marketing strategies
  • Excellent communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling manner
  • Proven ability to collaborate effectively with cross-functional teams and drive consensus in a fast-paced, dynamic environment
  • Results-oriented mindset with a focus on driving measurable impact and achieving business objectives
  • Experience working with customers and partners to understand their needs and drive product adoption
  • Experience with customer negotiation and influencing successful pricing strategies
  • Willingness to travel as needed for customer meetings, industry events, and conferences
Responsibilities
  • Develop and execute comprehensive product marketing strategies and plans across multiple high-speed semiconductor and hardware connectivity products
  • Define compelling product positioning and messaging that differentiates our products in the market and resonates with our target customers
  • Conduct market research, competitive analysis, and customer insights to identify market trends, customer needs, and opportunities for product innovation
  • Collaborate closely with cross-functional teams including product line management, engineering, sales, and corporate marketing to align on product roadmap, features, and launch plans
  • Lead the development of high-impact marketing collateral including presentations, blogs, whitepapers, and case studies to support product sales and adoption
  • Develop engaging cross-product sales enablement collateral, perform regular training sessions with customer-facing teams and support strategic sales activities
  • Drive product launches and promotions, ensuring successful execution and measurable impact on product revenue and market share
  • Serve as a product evangelist internally and externally, representing our products at industry events, conferences, press/analyst presentations and customer engagements
  • Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and drive continuous improvement

Astera Labs offers semiconductor-based connectivity solutions that enhance the performance of cloud and artificial intelligence (AI) infrastructure. Their products, including PCIe, CXL, and Ethernet solutions, address the need for high-speed data transfer and help solve the 'memory wall' issue that limits computing performance. The company serves clients in the growing cloud AI market, such as data centers and businesses reliant on high-performance computing. Astera Labs aims to lead the semiconductor industry by providing effective solutions that improve cloud and AI infrastructure.

Company Stage

IPO

Total Funding

$200.8M

Headquarters

Santa Clara, California

Founded

2017

Growth & Insights
Headcount

6 month growth

18%

1 year growth

57%

2 year growth

436%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent investments show strong market confidence in Astera Labs' growth potential.
  • The Scorpio P-Series and X-Series enhance product offerings for high-performance AI computing.
  • Astera Labs' solutions align with the growing need for efficient AI and cloud data transfer.

What critics are saying

  • Rapid tech advancements could render Astera Labs' products obsolete without quick innovation.
  • Increased competition may erode Astera Labs' market share in connectivity solutions.
  • Reliance on limited manufacturing partners poses risks if production disruptions occur.

What makes Astera Labs unique

  • Astera Labs offers the industry's first PCIe 6 switch, leading in connectivity innovation.
  • The company focuses on overcoming the 'memory wall' for efficient AI data transfer.
  • Astera Labs integrates AI with biotechnology, expanding into emerging tech sectors.

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