Full-Time

Senior Creative Strategist

Updated on 5/4/2024

Inkitt

Inkitt

51-200 employees

Data-driven book publishing and feedback platform

Data & Analytics

Senior

San Francisco, CA, USA

Required Skills
Communications
Requirements
  • 4+ years of experience in leading creative strategy for paid marketing campaigns.
  • Experience in managing UA campaigns on mobile and desktop; expertise in working with new social platforms and Influencers is a plus.
  • Some experience with PR and brand communications.
  • Knowledgeable in pre and post-install UA KPIs.
  • Strong understanding of full funnel marketing and its relationship to storytelling through ads.
  • Experience in managing end-to-end creative development with ability to effectively communicate creative concepts to designers and writers.
  • Proven track record of driving successful marketing campaigns and initiatives that have resulted in direct user acquisition and revenue growth.
  • Strong analytical skills and data-driven thinking.
  • Excellent verbal and written communication skills.
  • Ability to manage and work on multiple game titles.
  • Proven ability to meet deadlines and work on multiple projects simultaneously.
  • Highly organized with an acute attention to detail.
Responsibilities
  • Read books/watch series, identify USPs and key moments, and translate into creative briefs
  • Partner with the UA team to brainstorm, optimize and provide creative direction based on best practices, historical learnings, and competitive trends
  • Act as a story "producer": compile learnings on assigned stories and work with Content team to optimize content retrospectively
  • Ideate and brief new creatives on story and brand level
  • Oversee creative production lifecycle of respective briefs and provide feedback to designers
  • Stay on top of trends and competitors' strategy; find the next breakout format and/or platform
  • Write Creative Briefs and work directly with Creative Service team in developing ad concepts
  • Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives

Inkitt offers a unique work environment that combines technology and creativity to reshape the entertainment industry. By employing Data Driven Publishing to analyze reader engagement and identify potential bestsellers, the company not only supports creative expression but also leads in publishing innovation. This focus on both technological advancement and fostering a creative community makes it an exciting place for professionals passionate about revolutionizing the reading and publishing landscape.

Company Stage

Series C

Total Funding

$117M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

31%