Manager – Paid Search

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

ABOUT YOU

As a Manager specializing in Paid Search, you drive growth by orchestrating campaigns that exceed client expectations. Your strategic vision and deep understanding of SEM, bid strategies, and client goals enable you to craft tactical roadmaps, dashboards, and compelling presentations that keep stakeholders informed. You effectively prioritize impactful initiatives for error-free delivery and mentor team members to refine their craft. Contributing to agency thought leadership; you help build a thriving team that delivers outstanding results.

PROFICIENCY EXPECTATIONS

We expect Managers to have a solid foundation of paid search account management skills, from strategy to execution, and proven analytical and problem-solving skills. 

We expect the proficiencies listed below:

• Experience across Google - search, display and/or app campaigns
  Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
  Experience with A/B testing
• Advanced understanding of paid search channels and how they fit within the funnel and a strong understanding of bid management platforms such as SA360.
• Driving channel-specific account tactical strategy geared towards achieving or exceeding client efficiency and growth goals
• Develop and execute the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Able to quantify and prioritize initiatives that will have the greatest impact on account performance
• Drive the creation of the paid search side of client roadmaps, testing plans, Qontrol reports/dashboards, and QBRs/FBRs to meet client needs.
• Accountable for managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets
• Support their Client Partners with account communications around paid search knowledge and recommendations to deliver a clear strategic vision to our client
• Contribute slides to critical decks led by Client Partners, such as FBRs and tactical plans, meeting all agreed deadlines for drafts and final material; ensure that all content ladders up to the overall strategic vision for the account.
• Ensuring all account paid search management efforts go through a QA process and are executed/delivered error-free
• Regularly follows SMEs and attends platform training opportunities to stay current on agency POVs, thought leadership, and industry trends and continuously expand knowledge of digital marketing best practices.
• Ensure new team members are properly onboarded to each account, not just with day-to-day knowledge & skills development, but by providing a full deep dive into each client’s business and priorities.

GROWTH EXPECTATIONS

Over time in the role, we expect Managers to be responsible for learning and understanding higher-level concepts as below:

• Coaches Associates & Senior Associates on paid search 
• Understand the business model and objectives of their client’s businesses and how paid search plays a key role
• Contribute to agency thought leadership via blogs and case studies. 
• Mentor junior team members via hands-on account support and training
• Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale.

QUALIFICATIONS 

• A minimum of 2 years’ paid search experience within Google Ads, Microsoft Ads, and analytics platforms.
• A strong understanding of bid management platforms such as SA360
• Experience across all Google networks - display network and search network, inclusive of app campaigns
• Experience with A/B testing
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Strong analytical and reporting skills and be proficient in Excel
• Strong written and verbal communication skills

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

The anticipated salary ranges for this position and subsequent locations are listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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