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Lead Product Marketing Manager
Edu
Confirmed live in the last 24 hours
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Business Strategy
Marketing
Sales
Segment
Requirements
  • Embodies our EAGER values-is ethical, adaptable, gritty, empathetic, and remarkable
  • Is able to collaborate in person in New York City 3 weeks per quarter
  • Understands the marketing goals, processes, and frameworks of a typical SaaS product focused on B2B segments and customer engagements while supporting B2B sales and product teams' agendas
  • Thrives in ambiguity while being highly organized, detail-oriented, and passionate about designing and implementing processes to keep partners on track and grow a global business
  • Is hyper-focused on action with results and uses this lens every day to assess their own performance
  • Is able to craft a compelling narrative around a business problem and explain complex, technical features in words that anyone can understand
  • Possess the writing skills to articulate benefits effectively to customers and the presentation chops to persuade internally
  • Has a proven track record in influencing, taking to market, and driving adoption for product offerings in medium- or large-sized business customers, preferably in SaaS environments
  • Is able to prioritize tasks from a business point of view and make data-driven decisions to keep the product successful through each stage in its development lifecycle
  • Is able to run sales-enablement motions that lead to well-supported Sales and Customer Success teams and result in winning customers and growing B2B revenue
Responsibilities
  • Own, build and drive the overall Grammarly @edu go-to-market strategy to further extend Grammarly's reach into the education segment
  • Work closely with the Demand Generation team in the development of campaigns and programs that will drive leads and revenue
  • Gain and maintain a deep understanding of Grammarly's product offerings, customers, prospects, competition, and market, and apply this knowledge to influence the product roadmap and business strategy
  • Analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales processes and make recommendations for improvement
  • Enable sellers to be successful with trainings and tools, including pitch decks, product demos, use cases, and battle cards
  • Develop value-based messaging and positioning that communicate how Grammarly's education solutions uniquely solve audience problems, and collaborate with the Content Marketing and Growth teams to bring the story to life through collateral, web content, videos, presentations, white papers, and more
  • Monitor and report on the performance of our product in the market, and communicate the results of related sales and marketing efforts
Grammarly

201-500 employees

AI-powered writing assistant
Company Overview
Grammarly is on a mission to improve lives by improving communication. The company operates a browser extension and app that corrects spelling & grammar.
Benefits
  • Free food
  • Company Social Outings
  • Work From Home Policy
  • Unique Office Space
  • Health & Wellness Package
  • Paid Time Off
  • 401K / Retirement Plan
Company Core Values
  • Ethical: Be honorable and earn trust by doing the right thing even when no one is watching, every time.
  • Adaptable: Embrace change to evolve and succeed, with a positive, problem-solving attitude.
  • Gritty: Achieve with passion and perseverance for goals, by doing whatever it takes to get the job done, whenever it’s necessary.
  • Empathetic: Treat others as they want to be treated to work well together, by actively listening to put yourself in their shoes and then responding accordingly.
  • Remarkable: Always be learning to develop quickly and be exceptional yet humble, by continually seeking out mentors and learning opportunities.