Full-Time

UM – Senior Planner

Connections Planning

Confirmed live in the last 24 hours

Mediabrands

Mediabrands

10,001+ employees

Media and marketing solutions provider

No salary listed

Senior

Toronto, ON, Canada

Flexible hybrid work model.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Prisma
Marketing
Data Analysis
Connection
Connection
Connection
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Requirements
  • Professional or educational background in Marketing and/or Advertising would give leverage to this application
  • Mid-Senior level of experience in integrated media planning
  • Experience within an integrated advertising agency
  • Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) will give leverage to this application
  • Client service oriented
  • Curiosity, with a passion for continuous development
  • Excellent communication skills (both written and verbal)
  • Highly developed organizational skills with a strong attention to detail accuracy
  • Excellent ability to manage and prioritize time effectively
  • Ability to work collaboratively as well as independently
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
Responsibilities
  • Understand client’s business objectives and advertising strategy
  • Knowledgeable and keeps up-to-date on all available market and consumer information necessary to the preparation of an effective and efficient digital media plan
  • Works closely with all assigned media personnel in the group with evaluation of media information necessary to the preparation of the digital media plan that best implements the media objectives and strategies
  • Ensuring approved planned media are placed and consistent
  • Identifying target audiences and analyzing their characteristics, behavior, and media habits
  • To maintain good communication with media owners, newspapers, magazines and websites owners
  • Undertaking research and analyzing data using specialist industry resources
  • Monitoring and optimizing effectiveness of campaigns
  • Maintaining records and preparing periodic reports as may be required on assigned accounts

IPG Mediabrands provides media and marketing solutions, managing over $47 billion in marketing investments for clients worldwide. The company operates through various full-service agency networks, including UM, Initiative, and Mediahub, as well as specialized units like Healix, KINESSO, and MAGNA. Their services help clients from diverse industries, such as automotive, finance, and entertainment, to effectively reach their target audiences. IPG Mediabrands stands out from competitors by offering a wide range of tailored services and employing over 18,000 marketing professionals across more than 130 countries. The company's goal is to optimize marketing investments for clients and enhance their brand visibility in the global market.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-powered content creation tools improve audience targeting and engagement.
  • AR in marketing campaigns boosts brand interaction significantly.
  • Omnichannel marketing strategies provide seamless experiences across digital and physical touchpoints.

What critics are saying

  • Shift towards in-housing reduces need for external media agencies.
  • Tech giants offer direct advertising solutions, bypassing traditional agencies.
  • Stricter data privacy regulations impact targeted advertising strategies.

What makes Mediabrands unique

  • Mediabrands offers comprehensive media and marketing services, including consulting.
  • They focus on data-driven marketing strategies to enhance customer engagement.
  • Their integration of AR in campaigns offers immersive brand experiences.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests