Full-Time

Sr Consultant

Marketing Management

Confirmed live in the last 24 hours

Deadline 8/4/25
Nationwide

Nationwide

10,001+ employees

Provides insurance and financial services

No salary listed

Senior, Expert

Columbus, OH, USA

Hybrid

Candidates located near a Nationwide campus will collaborate in office 2 days per week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.
  • Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
  • Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field.
  • In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred.
  • Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects.
Responsibilities
  • Utilize deep SalesForce Marketing Cloud expertise to enhance cross-channel personalization for key campaigns and in support of go-to-market strategies.
  • Define and optimize marketing automation processes to improve distribution partner email journeys, driving efficiency and effectiveness.
  • Deploy web personalization, refining processes for launching, monitoring, and measuring key experiences that deliver business value.
  • Champion identity resolution strategies to enhance web personalization efforts.
  • Drive integration of sales and marketing data.
  • Collaborate with Marketing Operations to scale personalization capabilities and ensure alignment with broader roadmaps, including how we capitalize on the new CDP.
  • Provide strategic consultation to P&C marketing partners, advising on best practices and innovative insights for integrating web personalization into their primary campaigns.
  • Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
  • Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
  • Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
  • Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
  • Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
  • Monitors emerging innovative trends in content, design and marketing tactics.
  • Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Desired Qualifications
  • Forward-thinking, tech-savvy, hands-on marketer with a track record of accelerating and scaling automated processes to drive business success.
  • Growth mindset and the courage to test new ideas and strategies.
  • Strong communication and influencing skills to effectively collaborate with the marketing operations team and other stakeholders.

Nationwide provides insurance and financial services to individuals and businesses across the United States. Their product offerings include auto, home, life, and commercial insurance, as well as retirement and investment solutions. The company operates by underwriting insurance policies and managing investment portfolios, earning revenue through premiums, investment income, and fees for financial services. A key aspect of Nationwide's approach is its use of technology to improve claims processing and policy management, which enhances customer service. Additionally, Nationwide collaborates with organizations like the National Council on Aging to offer financial education and resources to retirees, reflecting its goal of ensuring financial security and protecting the futures of its clients.

Company Size

10,001+

Company Stage

N/A

Total Funding

$774.1M

Headquarters

Ohio

Founded

1925

Simplify Jobs

Simplify's Take

What believers are saying

  • Investment in AI solutions can enhance efficiency and customer satisfaction.
  • Modernizing annuity processing can streamline policy servicing and improve client experiences.
  • Partnerships with tech startups highlight potential for innovation in insurance products.

What critics are saying

  • Increased competition in EV battery inspection could lead to market saturation.
  • Disruption in annuity industry may pressure Nationwide's existing systems to adapt.
  • Data privacy concerns could impact Nationwide's data handling and privacy policies.

What makes Nationwide unique

  • Nationwide partners with tech startups to innovate insurance products for emerging technologies.
  • The company leverages AI to enhance claims processing and policy management.
  • Nationwide collaborates with organizations to provide financial education and resources to retirees.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Company News

Finsmes
Apr 1st, 2025
EVident Battery Secures $3.2M Seed Funding

EVident Battery, based in Watford, MA, raised $3.2M in Seed funding led by Ibex Investors, with participation from Nationwide Ventures, Automotive Ventures, Avesta Fund, and angel investors. Jeff Peters from Ibex Investors joins the Board. The funds will accelerate R&D, enhance manufacturing, drive partnerships, and expand the team. The company launched a pilot product for rapid, AI-powered EV battery inspection, marking a step toward commercialization.

Midwest Startups
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Vigil Raises $1.3M to Modernize Annuities

Vigil, a data platform for the annuity industry, raised a $1.3M pre-seed round led by M25, with participation from Nationwide Ventures and others. The platform aims to modernize post-issue processing for annuity carriers, addressing inefficiencies in policy servicing. Co-founders Mason Entingh and Reis Renneker developed an API-driven solution to digitize service forms and automate workflows, enhancing advisor and policyholder experiences.

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Mine Raises $30M in Series B Funding

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