Strategic Marketing Analyst

Are you passionate about turning data into meaningful marketing decisions?

At Slide, we’re looking for a Strategic Marketing Analyst who can connect the dots between customer behavior, campaign performance, and strategic opportunity.

If you thrive at the intersection of data, technology, and marketing—and love helping teams make smarter, data-driven decisions—you might be the perfect fit.

How You'll Make an Impact

• Partner with the Data Analytics and Technology teams to connect and maintain data sources for campaigns and marketing performance reporting.
• Convert data points into strategic recommendations for marketing decisions.
• Develop and refine target audience segments for marketing campaigns.
• Maintain clean, accurate data in all marketing databases.
• Analyze user behavior and work with our UX/UI designer to enhance customer journeys and user experiences.
• Develop and maintain Salesforce reporting dashboards to track key metrics.
• Stay ahead of market trends, integrating fresh insights into our strategic playbook.
• Gather data on market conditions, competitors, consumer behaviors, and the performance of marketing initiatives to produce reports and analyses.
• Track and extract actionable intelligence on competitors, user behavior, and market shifts.
• Design and implement customer and market intelligence surveys to identify gaps and opportunities.
• Perform other duties, as assigned. 

What you Bring to the Table

• Bachelor’s degree in a related field or an equivalent combination of a High School diploma and pertinent work experience is required.
• 3+ years’ experience in marketing research, statistical or data analysis required.
• 2+ years' experience in Salesforce reporting preferred.
• Some experience in the P&C Insurance industry preferred.
• Experience with CRM and marketing automation tool data analysis preferred.

Your Superpowers

• Strong analytical, organizational, and communication skills.
• Proven ability to be adaptable and flexible; able to adjust to new requirements or unforeseen issues.
• Skilled in customer data management, customer segmentation, and predicting trends and outcomes.
• Excellent interpersonal skills, capable of professionally interacting with team members across departments.
• Strong planning and organizational skills.
• Exceptional organization and time management skills with the ability to plan and prioritize effectively.
• Strong written and verbal communication skills with the ability to interact on a professional level.
• Data-driven, analytical approach necessary.
• Proficient in MSO/365 applications such as Microsoft Teams, SharePoint, Word, Excel, PowerPoint and Outlook.
• Desire to live Slide’s Core Values.