Full-Time

Director – Creative Asset Management

Posted on 10/5/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

Detroit, MI, USA

Category
Animation
Graphic Design
Motion Graphics
Art, Graphics & Animation
Required Skills
Social Media
Marketing
Requirements
  • 5 years of agency and strong project management experience. Experience with agencies that have a heavy production environment (digital, experiential, social, video, photography) is a plus.
  • Strong communication, interpersonal and management skills
  • Advanced understanding of the advertising industry and multiple media types (digital, video, social, print, cinema, ooh, etc.)
  • Knowledge of marketing and agency related technologies and trends
  • Excellent verbal ability and personal diplomacy
  • Strong knowledge of digital media creative specs, IAB standards, and related concepts
  • High degree of proficiency in Microsoft Office applications
  • Excellent interpersonal skills, with the ability to communicate (verbal and written) effectively and efficiently across disciplines with colleagues, clients, and partners at all levels
  • Basic knowledge of Google Campaign Manager or Studio is a plus
Responsibilities
  • Manage multiple complex campaigns and lines of businesses
  • Manage, execute and oversee the development of creative video/custom program development (concept to launch), including production timelines and technical specifications, and routing of digital display, video, and other creative assets between the client, internal teams, creative agencies, and media partners
  • Manage and oversee the internal creative traffic process from ideation to launch soup to nuts for all digital/advertising campaigns
  • Strategize and partner with the agency teams to establish baseline project plans for all agency deliverables - using Project Management best practices and/or tools
  • Manage and oversee the Quality Control process to ensure
  • Develop reports/documentation to keep clients and agency informed on projects/campaigns, deliverable progress and issue tracking
  • Analyzes and prioritizes multiple activities and project needs, while establishing attainable deadlines
  • Resolve project issues and escalates challenges and risk as needed to internal and external stakeholders
  • Manage and ensures efficient workflows within the department
  • Effectively assign, delegate, coordinate and monitor all PM team member’s activities and projects to ensure they are delivering as promised (on time, on budget, etc.)
  • Manage the overall quality control process and verify all internal and external assets meets all specifications and uphold quality standards of client/agency
  • Provide leadership, motivation, mentoring and training for the project management team
  • Manage and direct outside partners as needed (specialized agencies, illustrators, photographers, graphic designers, etc.)
  • Partner with Media Buyers to provide creative insights and advise on creative feasibility when evaluating new media opportunities/projects

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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