Full-Time

Associate Director

Marketing, Americas

Confirmed live in the last 24 hours

Dow Jones

Dow Jones

5,001-10,000 employees

Provides business news and financial data

Fintech
Financial Services

Compensation Overview

$105k - $130kAnnually

Senior, Expert

Houston, TX, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Salesforce
Google AdWords
Google Analytics
Requirements
  • At least 8+ years' B2B demand generation marketing focused on events and integrated marketing
  • Energy industry experience (preferred)
  • Experience tying marketing strategy and programs to ROI
  • Experience communicating information related to pipeline volume, velocity, and revenue contribution
  • Track record of measurable success in developing and growing pipelines through innovative programs to scale company growth
  • Proven content marketing capabilities which include strategy, writing, creation, and execution of marketing assets access social media, blogs, websites, email, and other types of media
  • Used marketing tools & platforms such as HubSpot, Eloqua, On24, Salesforce, Google Ads, Google Analytics, and their reporting capabilities
  • Worked in a cross-functional, matrixed organization with varying global, regional, country and/or organizational dynamics
  • Undergraduate degree -OR- equivalent work experience
Responsibilities
  • Be responsible for event content creation, management, and marketing
  • Work with internal partners and external agencies to produce high-quality materials designed to drive event delegates
  • Work with important partners across CMA's Energy business and use market research, client feedback, and sales priorities to develop compelling and content-rich value propositions to drive the GTM marketing communications strategy into target segments
  • Implement, plan, develop, and measure integrated global marketing programs (including marketing-gated events) that will align with the buyer's journey
  • Help grow and implement new digital inbound marketing strategies that increase further demand from online activity
  • Develop global sales enablement assets and implement training strategies to instruct Sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges
  • Create processes and account scoring techniques that can analyze and identify when accounts are to be prioritized
  • Analyze campaigns & targets daily and compare A/B tests to ensure that strategies have a measurable Return on investment
  • Engage with Sales teams to coordinate, communicate, and increase the impact of marketing activities which includes working with the team to track lead flow and convert opportunities
  • Become a subject matter expert on our key personas, work with Sales to fill gaps, and develop a persona-based strategy for lead conversion
  • Identify opportunities to improve marketing effectiveness through enhanced audience segmentation, marketing techniques, and processes
  • Manage timelines, budgets, and resources

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Dow Jones also focuses on risk and compliance solutions, assisting businesses in managing issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones operates on a subscription-based model, along with data licensing and advertising revenue, allowing it to leverage its extensive media and data resources to support informed decision-making for its clients.

Company Stage

M&A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1881

Simplify Jobs

Simplify's Take

What believers are saying

  • The divestiture of VentureSource data could provide Dow Jones with additional capital to invest in its primary business areas, potentially leading to innovation and growth.

What critics are saying

  • Selling off valuable data assets like VentureSource may reduce Dow Jones' competitive edge in the venture capital market intelligence space.

What makes Dow Jones unique

  • Dow Jones' sale of VentureSource data to CB Insights indicates a strategic shift, potentially focusing more on core competencies like financial news and data analytics.

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