Director – Demand Generation

Mapbox is the leading real-time location platform for a new generation of location-aware businesses. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere. More than 4 million registered developers have chosen Mapbox because of the platform’s flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers. 

What You'll Do

We are seeking a dynamic and experienced Head of Demand Generation to lead our marketing efforts, generate marketing qualified leads, build pipeline, drive revenue growth, and expand our impact across self-serve (Paygo), enterprise, and key industries. This leadership role is critical in aligning marketing and sales strategies to ensure measurable results in driving pipeline growth, and customer acquisition. The ideal candidate is an action and outcome oriented strategic thinker with a proven track record in creating and executing demand generation programs, managing high-performing teams, and scaling marketing efforts in a fast-paced environment. This role will report directly to the Global Head of Marketing and Communications.

• Define, execute, and optimize multi-channel and account-based marketing campaigns (including email, paid media, SEO, content syndication, webinars, and more) to drive lead acquisition, awareness, sales pipeline growth, and customer expansion.

• Develop and execute targeted demand generation strategies to increase sign-ups, drive Paygo revenue, and improve the customer lifecycle for self-serve audiences. Partner with Product Marketing and Sales teams to identify opportunities for improving conversion rates and scaling Paygo adoption.

• Oversee marketing automation systems (e.g., Marketo, HubSpot) to segment audiences, deliver personalized campaigns, automate lead scoring, and track performance. Implement lead qualification and handoff processes to ensure a seamless transition between marketing and sales with Marketing Operations.

• Work closely with SDR leadership to optimize lead handoff, follow-up, outreach effectiveness, and pipeline velocity.

• Build and manage end-to-end lead nurturing strategies to engage prospects and accelerate pipeline movement, ensuring alignment with sales goals and a seamless buyer journey.

• Collaborate with Sales, RevOps, Product, and Marketing to ensure alignment on lead quality, timely follow-up strategies, and shared revenue targets. Build continuous feedback loops to optimize marketing and sales processes.

• Lead and grow a small team of demand generation marketers, fostering a culture of accountability, creativity, and results-driven performance.

• Partner with RevOps to design and implement a multi-touch attribution model. Track, analyze, report on, and improve campaign performance.

• Oversee the demand generation budget, ensuring efficient allocation of resources to maximize ROI and deliver measurable outcomes.

• Craft creative campaigns that resonate with diverse audiences, solve customer pain points, and drive engagement. Focus on strategies that align with both enterprise and self-serve customer needs.

• Stay informed about industry trends, market conditions, and competitor activities to identify new opportunities for demand generation. Leverage technology, marketing automation tools, and CRM systems to enhance campaign effectiveness.

What We Believe are Important Traits for This Role

•  10+ years of experience in demand generation, growth marketing, or a related field, preferably in B2B SaaS or technology.

• Proven success in scaling self-serve and Paygo models alongside enterprise demand generation strategies.

• Demonstrated ability to lead high-performing teams.

• Strong analytical skills with expertise in data-driven marketing, lead attribution, and ROI measurement.

• Proficiency with marketing automation tools Marketo and Salesforce, and analytics platforms (e.g., Google Analytics).

• Excellent project management, communication, and organizational skills.

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree or certifications are a plus.

• Strategic thinker with a growth mindset, results-driven approach, and attention to detail.

• Comfortable operating in a fast-paced, dynamic and often ambiguous environment while managing competing priorities.

• Passion for detail and a commitment to quality.

What We Value

In addition to our core values, which are not unique to this position and are necessary for Mapbox leaders:

• We value high-performing creative individuals who dig into problems and opportunities.

• We believe in individuals being their whole selves at work. We commit to this through supportive health care, parental leave, flexibility for the things that come up in life, and innovating on how we think about supporting our people.

• We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company.

• We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.

Our annual base compensation for this role ranges from $170,000 - $230,000 for most US locations and 5% to 10% higher for US locations with a higher cost of labor. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Please discuss your specific work location with your recruiter for more information.

By applying for this position, you acknowledge that you agree to the Mapbox Privacy Policy which is linked here.

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We are committed to a fair and equitable hiring process. We do not discriminate against any protected class.

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