Who we are looking for: 

As a Senior Strategist, you will support a Director/Group Director to determine research needs and support numerous launch projects for the organization. You will work very closely with and collaborate with creative teams. Like all strategists on our team, you’ll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.

What you’ll do:

• Prioritize research objectives, recommend methodologies. Manage research logistics; Craft research proposals, screeners, DGs
• Analyze key findings and summarize insights and implications
• Independently create category/competitive analyses which highlight future trends, critical success factors and recommended actions
• Independently use market research and/or client input to build a basic journey and identify key pain points.
• Uncover attitudes, behavior and preferences at critical points that can be influenced by a brand
• Mine research to and generate insights that can inform positioning, strategy, and communication
• Build understanding of positioning fundamentals (i.e. identifying target needs, brand benefits and RTBs). Formulate a positioning statement, drawing on brand and competitive learnings; With guidance, create differentiated positioning statements
• With guidance, draft creative brief and background briefing documents
• Participate in creative review meetings and provide constructive feedback to creatives
• Prepare proposals & workshop exercises; Responsible for workshop logistics, note-taking and drafting summary of outcomes
• Identify research needs, generate customer insights, and story arc. Helps prepare critical elements/sections of the pitch deck

What you’ll need:

• 3+ years’ experience of overall research and strategic planning experience
• HCP and DTC marketing agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills

What we offer: 

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

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VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.