Full-Time

Digital Sales Manager

Media Partnerships

Posted on 11/18/2024

Townsquare Ignite

Townsquare Ignite

51-200 employees

Digital advertising targeting ideal customers

Consumer Software
Consumer Goods

Senior

Phoenix, AZ, USA

Requires 50% travel.

Category
Strategic Account Management
Sales & Account Management
Requirements
  • Proven track record in digital sales, high volume business development, or partnership management within the media or digital advertising industries, with a focus on scaling revenue through external partnerships.
  • Experience in building and managing hyper-growth strategies within media partnerships, agencies, or similar business models.
  • Deep understanding of digital advertising solutions (Search, Social, Programmatic, STV) and how they can be adapted to serve media partners and their clients.
  • Strong relationship-building skills with external partners, a strategic mindset, and a growth-oriented approach.
  • Excellent presentation and communication skills, capable of conveying complex ideas to a variety of audiences, from technical experts to senior leadership.
  • Minimum of 5 years of experience in digital advertising sales or media partnerships, with a preference for experience working with media companies or agencies.
  • BA/BS degree and equivalent work experience.
Responsibilities
  • Take ownership of revenue generation through media partnerships, leveraging Townsquare’s digital assets to create custom advertising packages tailored to the unique needs of each partner’s clients. Discovery, Pitch and Closing calls will be the main focus to drive revenue.
  • Serve as the trusted digital advisor for media partners, helping them optimize their digital strategies by leveraging Townsquare’s cutting-edge advertising solutions.
  • Manage end-to-end campaign execution with media partners, ensuring smooth delivery and performance tracking to exceed client expectations.
  • Interpret performance data and provide actionable insights that drive campaign optimizations and incremental revenue for both Townsquare and its media partners.
  • Work closely with internal sales and marketing teams to ensure alignment on partnership objectives and deliver a seamless experience for both partners and their clients.
  • Drive hyper-growth by developing and executing strategic initiatives that scale our media partnerships across multiple markets and channels.
  • Provide guidance to media partners on digital advertising trends, market insights, and best practices to empower their sales efforts and foster long-term growth.

Townsquare Ignite helps businesses connect with their ideal customers through targeted digital marketing solutions. The company focuses on creating customized advertising campaigns that are designed to attract and retain loyal customers, enhancing their clients' return on investment (ROI). By using data-driven strategies, Townsquare Ignite identifies potential customers and places ads at strategic points in their consumer journey to maximize engagement and conversion rates. They cater to a diverse clientele, from local businesses to larger enterprises, and create ads that resonate with specific customer personas. Townsquare Ignite differentiates itself by emphasizing measurable results, allowing clients to see the direct impact of their advertising efforts. The goal of Townsquare Ignite is to support business growth through effective and precise digital advertising.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Participation in high-profile investor conferences like Sidoti and Barrington Research highlights Townsquare Ignite's strong market presence and growth potential.
  • The company's emphasis on data-driven, customized advertising solutions can lead to higher ROI for clients, making it an attractive place to work for those interested in impactful marketing.
  • Townsquare Ignite's diverse client base, ranging from local businesses to larger enterprises, provides employees with varied and enriching work experiences.

What critics are saying

  • The highly competitive digital advertising market requires constant innovation to stay ahead, posing a risk of falling behind if the company fails to keep up.
  • Dependence on measurable results can be a double-edged sword; if campaigns do not perform as expected, it could lead to client dissatisfaction and loss of business.

What makes Townsquare Ignite unique

  • Townsquare Ignite specializes in creating highly customized marketing campaigns that target specific customer personas, unlike many competitors who offer more generic solutions.
  • Their data-driven approach ensures that ads are placed at strategic points in the consumer journey, maximizing engagement and conversion rates.
  • The company's focus on measurable results allows clients to directly see the impact of their advertising spend, which is a significant advantage over competitors who may not offer the same level of transparency.

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