Full-Time

Senior Content Marketing Specialist

Backbase

Backbase

1,001-5,000 employees

Backbase offers an Engagement Banking Platform that enables banks to

Fintech

Senior

Atlanta, GA, USA

Required Skills
Sales
Salesforce
Google AdWords
Marketing
Requirements
  • Deep understanding of development of compelling marketing plans and capacity to lead and drive a plan working with sales teams
  • Curiosity about customer needs and experience in Account Based Marketing
  • Experience managing partner marketing
  • Knowledge of the modern marketing stack: SalesForce.com, Marketo, LinkedIn and Google Adwords
  • A positive, self-starter attitude
  • A hunger to make impact
  • Strong analytical skills with focus towards details
  • Ability to work as an integral part of a geographically dispersed team with a flexible schedule and occasional travel as necessary
  • Excellent verbal and written communications, including ability to explain analysis to business audiences and effectively communicate at multiple levels in the organization
Responsibilities
  • Create the Marketing plan to support the ambitious revenue goals in APAC
  • Create awareness and thought leadership for Backbase by creating relevant and credible stories
  • Drive integrated demand generation programs (campaigns and events) working closely with our regional sales teams aligned to business goals
  • Work with Partner Account Managers and the partner ecosystem for building compelling marketing campaigns and activities
  • Execute customer and partner communications campaigns such as webinars, user conferences, round tables
  • Improve conversion of all PPC channels as well as engagement and conversion of the website

Backbase offers an Engagement Banking Platform that enables banks to modernize their IT systems and streamline customer journeys across all touchpoints. The platform utilizes a "buy plus build" operating model, allowing banks to accelerate their modernization journey and deliver immediate value by adopting out-of-the-box features and customer journeys into their existing tech ecosystem.

Company Stage

Seed

Total Funding

$256M

Headquarters

Amsterdam, Netherlands

Founded

2003

Growth & Insights
Headcount

6 month growth

4%

1 year growth

6%

2 year growth

30%