We are actively seeking an entrepreneurial marketer who can support our client email marketing program and drive improvements that help Aledade continue its track record of rapid growth. As a part of Aledade, you will be joining the movement to empower and support independent Primary Care Physicians in their adoption of value-based care and their shift to new payment models. Reporting to the Senior Director of Marketing Operations, the ideal candidate will have a passion and vision for how email can provide value in helping doctors, providers, payers, and patients make choices that improve the cost and quality of healthcare in our country.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/working from home within the US.
The Email Marketing Manager is an individual contributor that Aledade looks to for both counsel, guidance, and flawless execution. In this role, your primary focus will be to:
- Partner with the Performance organization and other Aledade functions to define, manage and execute a structured plan for email communications, across a variety of audiences and target segments within our existing customer base
- Plan and manage email communications, including email calendars, best practice performance reporting, segment and list definitions and our various email databases
- Support how we use email as an integrated part of our overall communication strategy to customers, including drip or trigger-based campaigns, event promotion/follow up, product-related announcements and demos, etc.
- Provide Quality Assurance in the form of proofing, ensuring email design is mobile friendly, browser friendly, deliverable and is low Spam risk
- Provide leadership to help manage common content across different departments and organize local vs. corporate topics and communications
- Work with the Performance team to document and propose strategies to streamline disparate or redundant emails and e-newsletters; and to increase our efficiency by sending more personalized emails on behalf of our field teams to clients
Requirements
- Bachelor’s degree or relevant, equivalent work experience in marketing, communications, business, finance, healthcare, or related discipline
- 2+ years in an email management role (e.g., Specialist, Coordinator)
- 2+ years working with CRM and marketing automation systems (Salesforce, Pardot, MailChimp) including complex automation workflows
- 2+ years experience working with and designing complex automated workflows (moving from manual to automated, trigger based, evergreen campaigns)
- 2+ years responsive email/template development including skills using HTML, CSS
- 2+ years audience/list management with experience cleaning, managing, organizing, and systemizing audience structures in an email marketing program such as MailChimp
- Deep, proven, demonstrable understanding of email best practices (e.g., Copywriting, Design, Deliverability, A/B Testing)
- 2+ years B2B email marketing. Preference for those with healthcare/practice/payer experience
- 2+ years B2C/DTC marketing. Preference for those with patient/health plan member experience
- A proficiency and inclination for working with data, including database design, data manipulation, spreadsheets, pivot tables and reporting
- Deep understanding/knowledge of the flow of data between marketing automation and CRM systems
- Familiarity with more advanced project, calendar and campaign planning and management methods and tools. Preference for those with Smartsheet or Monday.com experience.
- Strong preference for those with healthcare industry experience with health plans, pharmacy/Rx benefits, managed care, accountable care, value-based care and/or government sponsored programs like Medicare and Medicaid. Familiarity with Value-Based Care and other risk-based payment models (e.g., ACOs, PCMH, bundled payments, Capitation, Risk-sharing) required.
- Success working in a team-oriented, highly matrixed environment, interacting with all levels
- Self-motivated and able to work remotely
- Can manage multiple priorities and driving progress in an ambiguous, fast-paced environment
- Ability to think beyond your immediate team and contribute to making Aledade holistically better (active engagement in D&I efforts, culture initiatives, facilitating training, leading roundtables, etc.)
All prospective hires will be required to demonstrate that they have been fully vaccinated, including booster shots, against COVID-19 with a COVID-19 vaccine for which the U.S. Food and Drug Administration has issued a license or an Emergency Use Authorization prior to mutually agreed upon start date at Aledade, unless they qualify for a medical or religious accommodation to this vaccination requirement.
If you are passionate about transforming the healthcare system into one that works better for patients, practices and society, we’d love for you to join us!
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care.We were founded in 2014, and since then, we’ve become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of payers, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives, and ensures primary care physicians are paid for what they do best - keeping patients healthy.If you want to help create a health care system that is good for patients, good for practices and good for society - and if you’re eager to join a collaborative, inclusive and remote-first culture - you’ve come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents, and domestic partners including a transportation reimbursement benefit.
Robust time off plan 21 days of PTO in your first year 2 Paid Volunteer Days & 11 paid holidays
12 weeks paid Parental Leave for all new parents
6 weeks paid sabbatical after 6 years of service
Educational Assistant Program & Clinical Employee Reimbursement Program
401(K) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
