Head of Newsletters

Location: i Headquarters – London
Position: Permanent 

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution. 
• Life cover under the Pension Plan 4x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym 
• Onsite nurse and GP clinics 
• Our Employee Assistance Programme
• Discounted dining cards

Plus many other benefits….

Job Introduction

I is looking for a Head of Newsletter to oversee, improve and expand our newsletter portfolio, with the goal of increasing readership and deepening engagement. Prior experience using analytics to drive open rates, improve click-through rates and increase engagement is critical. 

Newsletters remain one of the most impactful ways news organisations can deliver their news directly to readers. This critical role will help to ensure we grow and retain our digital subscribers. In addition to making sure that our current Newsletters are must-reads, you will be responsible for evaluating new opportunities to expand our newsletter portfolio. The right candidate must have strong news judgement and experience collaborating with tech, analytics and other teams to deliver new products. 

Key Responsibilities

• Create and oversee a fresh approach for i’s growing newsletter portfolio. 
• Use data and analytics to develop a deep understanding of our readers’ behaviour when reading i’s stories via one of our newsletters. 
• Create and set best practice designed to support the business’s subscription and revenue ambitions. 
• Experiment with new ways to sell stories, A/B testing subject lines and other innovative ways to engage our readers.
• Adopt a data-informed approach to increase open rates, engagement and sign-ups. Working collaboratively with our social team, find new ways to drive awareness of our newsletters on social media
• Assess opportunities to launch new reader experiences driven by newsletters, conducting research and using data to guide judgement, and pitch ideas to the wider team.
• Work with editorial, product and marketing to launch/develop new products and optimise existing offerings.

Skills and Experience

• At least 3 to 4 years creating, writing, and editing newsletters. (Your previous experience with newsletters does not need to be for a newsroom, but you must be able to demonstrate strong news judgement.)
• Strong experience using analytics to make newsletter decisions and understand how readers are consuming what we send. 
• Experience using a/b testing tools and newsletter publishing tools. (Meaning, you don’t want to just put together good newsletters and hit send: you want to make sure people read and enjoy them.)
• Able to collaborate across teams, from product, to revenue, to editorial.
• Must really care about connecting readers with trustworthy news stories.
• Experience of managing a team and collaborating with cross-department stakeholders
• Finally: you must be excited at the role newsletters can play in delivering the news to readers.

About Us

i is Britain’s youngest national news publisher – and one of the most trusted. i has a unique mission: publishing non-partisan reporting and intelligent opinion. With a strong digital subscriber audience and a healthy print circulation, i has also grown digital reach to 11m users a month. Its newsroom breaks some of the biggest stories in UK journalism. Growing in influence and profitable, i is shortlisted for News Website of the Year and National Newspaper of the Year in the 2024 Press Awards, and is a recent winner of Daily Newspaper of the Year (London Press Club) and News Website of the Year (Online Media Awards). We pride ourselves on having a dynamic, collegiate work environment that celebrates creativity, innovation and success.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.