Full-Time

Email Marketing Specialist

Dictionary Media Group

Posted on 8/27/2024

IXL Learning

IXL Learning

5,001-10,000 employees

Interactive learning platform for students

Education

Compensation Overview

$70k - $75kAnnually

Junior, Mid

San Mateo, CA, USA

Full-time position in San Mateo, CA headquarters office.

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
JIRA
Data Analysis
HTML/CSS
Requirements
  • 2+ years of email marketing experience, preferably in consumer marketing
  • At least 1 year of Salesforce Marketing Cloud experience building one-off emails and journeys
  • Bachelor’s degree in Marketing, Communications, or a related field preferred. BA/BS degree required
  • Basic understanding of HTML/CSS and/or SQL is a plus
  • Experience with project management tools such as Jira is a plus
  • Organized and proactive, pays attention to detail, and can manage simultaneous projects
  • A creative thinker with strong analytical skills
  • An enthusiastic team player with exceptional communication skills
  • A strong understanding of email best practices
Responsibilities
  • Project-manage all steps of email production, from design and copy, coding and QA, to list segmentation and send
  • Build email campaigns from end-to-end in Salesforce Marketing Cloud
  • Set up A/B tests, monitor analytics, and produce reports to track and optimize campaign performance
  • Ensure the success of email execution by conducting thorough QA of all email elements
  • Report results and learnings within the team and to business stakeholders
  • Suggest ideas to continuously improve our email marketing programs and processes, including campaign development, email design, production, and more

IXL Learning is an interactive platform that focuses on making education engaging for students from kindergarten to high school. It provides personalized practice in math and English, featuring over 1,000 skills that align with the Indian national curriculum. The platform caters to a variety of users, including individual students, parents, and educational institutions. IXL uses adaptive learning techniques and real-time analytics to enhance student performance, allowing users to track progress and identify areas needing improvement. Unlike many competitors, IXL incorporates gamification elements, such as virtual treasure hunts and awards, to motivate students and make the learning process enjoyable. The company's goal is to improve educational outcomes by offering tailored learning experiences that meet the unique needs of each student.

Company Stage

N/A

Total Funding

$510M

Headquarters

San Mateo, California

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • IXL's approval by Virginia and Missouri boosts its credibility and market reach.
  • The acquisition of Carson Dellosa Education expands IXL's educational resource portfolio.
  • Growing demand for personalized learning solutions post-COVID-19 benefits IXL's business model.

What critics are saying

  • AI teaching assistants may disrupt traditional EdTech models like IXL.
  • Integration challenges from acquiring Carson Dellosa could affect resource quality.
  • Rosetta Stone's partnerships may threaten IXL's market share in language learning.

What makes IXL Learning unique

  • IXL offers personalized practice aligned with the Indian national curriculum.
  • The platform uses adaptive learning and real-time analytics to enhance student performance.
  • IXL incorporates gamification elements to motivate students and make learning engaging.

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Benefits

100% paid medical, dental, and vision

Matching 401K retirement plan

Flexible paid time off and sick days

INACTIVE