Media Supervisor
Posted on 11/9/2023
Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
Data & Analytics
Consulting
Consumer Software
Fintech
Real Estate
Company Stage
M&A
Total Funding
$238K
Founded
1996
Headquarters
Calgary, Canada
Growth & Insights
Headcount
6 month growth
↑ 3%1 year growth
↑ 8%2 year growth
↑ 41%Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google AdWords
Marketing
CategoriesNew
Growth & Marketing
Requirements
- 5+ years experience as a digital media associate/trafficker
- Full knowledge of Google Campaign Manager trafficking and reporting, DFP knowledge a plus
- Previous experience with eMarketer, Nielsen ComScore, Mintel, Forrester, etc
- Familiarity with Google ad products –bonus points if you’re familiar with Google AdWords
- Detailed understanding of digital media and the digital landscape
- Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels
- Familiarity with and passion for digital media
- Strong interpersonal, written and verbal communication skills
- Ability to multi-task and meet deadlines while paying attention to details
- Ability to work effectively across multi-functional groups or geographic offices
- Good project management, planning and organizational skills
- Ability to work independently, yet seek help when needed
- Proficient in MS Office, specifically Excel
- Independent and able to work with minimal supervision while maintaining focus and productivity
- Flexible and able to quickly adapt to new situations
- Ability to delegate and train junior team members
Responsibilities
- Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives
- Manage the billing team and provide final approval on all billing needs
- Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
- Provide strategic insights and optimizations for all client reports
- Research and prepare new information for paid media plans, RFPs, and presentations
- Evaluate, build and maintain relationships in the display and emerging media community
- Stay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developments
- Lead the development of “Point of View” (POV) documents on new trends or special opportunities
- Evaluate client needs and escalate needs or issues as they arrive to leadership
- Drive audience insights and channel strategy
- Sell in media initiatives to client
- Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction
Desired Qualifications
- Experience in OOH, Print, TV, and Paid Search
- Ability to work from an office a minimum of 4 days a week
- Strengthen opportunity for continuous learning
- Improve collaboration and team relationships
- Increase employee engagement