Marketing Executive

Job Description

Job Description

We are currently seeking a detail-oriented and proactive Marketing Executive to join our Baton Rouge-based team. This role will be responsible for implementing and optimizing marketing campaigns, conducting market research, and developing strategic initiatives that support brand visibility and client engagement. If you thrive in a fast-paced environment and enjoy driving results through strategic planning, this position is for you.

Responsibilities

• Develop and execute data-driven marketing strategies and campaigns

• Conduct competitive market analysis and identify growth opportunities

• Collaborate with cross-functional teams including design and sales

• Oversee campaign performance, reporting, and optimizations

• Manage content creation and marketing assets in alignment with brand voice

• Monitor trends and adjust strategies based on insights and performance

• Ensure consistency across all marketing materials and messaging

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field

• 2+ years of experience in a marketing or campaign management role

• Strong analytical skills with knowledge of KPIs, funnels, and conversions

• Proficiency in tools such as Google Analytics, CRM platforms, or campaign tracking systems

• Excellent written and verbal communication skills

• Ability to manage multiple projects and meet deadlines efficiently

• Attention to detail and a proactive, solutions-driven mindset